概要

I am a Project Manager | Digital Strategist | Growth Hacker | Conversationist | SEO, PPC, SM & Content Generation Specialist. I absolutely love bridging the gap between technical information and reader needs. I create workflows and tell stories to make information interesting, understandable, enjoyable and easily digestible across digital channels to all the echelons of management.

My current job role empowers me to use digital marketing for establishing, employing and maintaining networking initiatives throughout the industry, with primary emphasis on social media and other online campaigns with constant web analytics applied on these initiatives

Coming from a technology background I have worked in various Tech based organizations in roles where I have worn different hats such as Brand Management, Market Research, Product Development and many more...

Expertise: Project Management, Digital Marketing, Market Research & Analysis, Technical Research, Branding, Technology Content Generation

工作经历

公司标识
Project Manager - Marketing, Content and Analytics
Alachisoft
Feb 2019 - 代表 | Islamabad, Pakistan

Project Management:► Agile methodologies planning and implementation: Scrum, KANBAN► Planning, Organizing and Conducting Daily Stand-ups and retrospective meetings► Sprint planning, Deliverables forecasting, User stories and Tasks creation and Tracking► Impediments Tracking and Resolving► Project Planning, Execution and ReportingBusiness Analysis:► Strong Coordination between Data Analytics, Sales, Marketing and Product Owner► Identifying the gap between Data analytics and business requirements► Outlining problems, opportunities and solutions► Uncovering areas of improvement and optimizing strategies and procedures► Driving insights based upon critical information and prioritizing initiatives /operations► Excel based reporting, documentation and communication of findings to Management and cross functional departmentsDigital Marketing:► Digital Presence and Marketing Strategy Development► Competitor/Industry/Keyword Research► Email Marketing – Drip Campaigns and Email Automation► SEO – On Page and Off Page + Technical SEO Audit, Analysis and Recommendation► Content Curation and Back-linking► Corporate Branding and Profiling► Google Ads and PPC - Pay Per Click Marketing► Social Media Marketing and Advertising► Account Based Marketing (ABM) with Account scoring and ICP► Lead generation Campaigns on LinkedIn and Facebook► Public Relations with Magazines, Media, Press and Events► Sponsorships and Events Coordination► Community building and Influencers Relations

公司标识
Manager Marketing and Corporate Communications
HumaTaj Cuture
Jul 2017 - Dec 2017 | Islamabad, Pakistan

► Managing all marketing for the company and activities within the marketing department.► Developing the marketing strategy for the company in line with company objectives.► Coordinating marketing campaigns with sales activities.► Overseeing the company’s marketing budget.► Creation and publication of all marketing material in line with marketing plans.► Planning and implementing promotional campaigns.► Manage and improve lead generation campaigns, measuring results.► Overall responsibility for brand management and corporate identity.► Preparing online and print marketing campaigns.► Monitor and report on effectiveness of marketing communications.► Creating a wide range of different marketing materials.► Working closely with design agencies and assisting with new product launches.► Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.► Analyzing potential strategic partner relationships for company marketing.

公司标识
Digital Project Manager
Ovex Technologies
Jan 2016 - Jul 2017 | Islamabad, Pakistan

► Project Management for Multiple digital marketing related projects in multiple organizations.► Complete requirements collection from the stakeholders.► Develop a complete project scope for the stakeholders and make it approved from the senior management and stakeholders.► Outline a project time, resource and cost plan depending upon the approved proposal.► Develop a complete project proposal including the dos and don’ts.► Handle the final negotiation about the time deadline, key deliverable and costing in between stakeholders and top management.► Identify the resource need for the project. Conduct recruitment if required.► Effectively communicating project requirements, scope, dos and don’ts, expectations and deadlines to team members and stakeholders in a timely manner.► Successfully manage projects & ensure timely completion of projects.► Developing & maintaining project document archives► Strong follow-up on deliverable items with project stakeholders.

公司标识
Project Coordinator - Digital Marketing
Our world of Interiors
Oct 2012 - Dec 2015 | Islamabad, Pakistan

► Executing and managing Digital Marketing projects - SEO / SMM / SEM► Complete Digital marketing strategy development, Action plan and KPIs development.► On Page and Off Page Optimization► PPC - Pay Per Click Marketing (Google AdWords)► SMO Social Media Optimization – Paid and Organic Social Media marketing► Website analysis/Auditing► Competitor/Industry/Keyword Research► SEO Training► Content Writing► Relationship Marketing / Link Building / Branding

学历

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST)
硕士, , Masters in Project Managemnet‎
Project Management
CGPA 3.5/4
2014
Bahauddin Zakariya University
学士, , BBA-IT‎
HR, accounting, IT
CGPA 3.8/4
2012
educators girls college
中级/A级, , Intermediate Of ComputerSciences‎
computer, physics , maths
所占比重 83%
2008
Naukhez Public High School
大学入学/0级, , Matric In Science‎
Science
所占比重 82%
2006

技能

熟练 Ability to plan & organize work.
中级 Civil Planing
熟练 Client Followup
熟练 Computer Dimploma
熟练 Conservation Awareness
熟练 Cooordination Skills
熟练 Coordination Abilities
熟练 Corporate HR Department
熟练 Evaluating Risk
熟练 Evaluations
熟练 Executive Presentation Skills
初学者 Fine Art Teaching
熟练 Front Office Support
熟练 Handling Assignments
中级 HTML and XHTML
熟练 Key Account Management
熟练 Knowledge of Spreadsheets
熟练 Manager Administration
熟练 martic
熟练 Monitoring
熟练 Planning
熟练 PMP
熟练 strong skills in English (verbal & Written)

语言

熟练 旁遮普语
熟练 乌尔都语
熟练 英语

Ayesha 联系人

Farhan Hussain Chandio
Advans Pakistan Microfinance Bank Limited
Zain Umar (Download Resume)
International Union for Conservation of Nature