概要

Results-driven Assistant Manager with over two years of experience in digital marketing and SEO, specializing in the Information Technology industry. Expertise in developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive lead generation, and improve search engine rankings. Proven success in managing SEO, PPC campaigns, content marketing, social media, and email marketing to achieve significant increases in website traffic, engagement, and conversion rates. Strong analytical skills, team leadership, and a commitment to leveraging data-driven insights to refine marketing strategies and achieve business objectives.

项目

Online Skin Care Portal

工作经历

公司标识
Assistant Manager - Digital Marketing & SEO
Bright Talk Solutions (Pvt.) Ltd
Apr 2023 - May 2024 | Rawalpindi, Pakistan


Digital Marketing Strategy: Develop and implement digital marketing strategies to enhance online presence, drive traffic, and increase engagement.
SEO Management: Optimize website content and structure to improve search engine rankings, focusing on both on-page and off-page SEO tactics.
Content Creation & Management: Oversee the creation and management of digital content, including blog posts, social media, and email campaigns.
Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, providing regular reports and insights to improve campaign effectiveness.
Campaign Management: Plan, execute, and manage online advertising campaigns, including PPC, social media ads, and email marketing, ensuring alignment with business objectives.
Keyword Research: Conduct thorough keyword research to identify opportunities for SEO improvements and content creation.
Competitor Analysis: Perform competitor analysis to stay updated with market trends and adjust strategies accordingly.
Team Collaboration: Work closely with the marketing team, designers, and developers to ensure cohesive digital marketing efforts.
SEO Audits: Conduct regular SEO audits to identify issues and opportunities, implementing corrective actions to enhance website performance.
Client & Stakeholder Communication: Maintain effective communication with clients and stakeholders, presenting digital marketing strategies, progress, and results.

公司标识
Instructor - Digital Marketing
Pakistan Skills Development Fund (PSDF)
Jan 2023 - Dec 2023 | Rawalpindi, Pakistan


Curriculum Development: Design and develop comprehensive digital marketing courses, tailored to the needs and skill levels of students.
Teaching & Training: Deliver engaging and interactive digital marketing training sessions, covering topics such as SEO, SEM, social media marketing, content marketing, and email marketing.
Practical Application: Provide hands-on training with real-world projects and case studies, enabling students to apply digital marketing concepts in practical scenarios.
Student Assessment: Evaluate student performance through assignments, exams, and projects, providing constructive feedback to help them improve.
Industry Updates: Stay updated with the latest trends and developments in digital marketing, integrating new techniques and tools into the curriculum.
Mentorship: Offer guidance and mentorship to students, helping them navigate their digital marketing careers and achieve their professional goals.
Resource Development: Create and share educational resources, such as tutorials, guides, and best practices, to supplement classroom learning.
Collaboration: Work closely with other instructors and staff to ensure a cohesive learning experience for students.
Student Engagement: Foster a positive and inclusive learning environment, encouraging active participation and collaboration among students.
Continuous Improvement: Regularly review and update course content to ensure it remains relevant and aligned with industry standards.

公司标识
Computer Teacher
British School System Sahiwal
Oct 2021 - Nov 2022 | Sahiwal, Pakistan


Curriculum Development: Design and implement a comprehensive computer science curriculum tailored to the learning levels of students from Class 4 to Class 8.
Lesson Planning: Prepare engaging and age-appropriate lessons that cover topics such as basic computer operations, coding, internet safety, and digital literacy.
Classroom Instruction: Deliver interactive and hands-on computer lessons, fostering a positive learning environment that encourages student participation.
Assessment & Evaluation: Assess student progress through quizzes, assignments, and projects, providing constructive feedback to support their growth.
Technology Integration: Utilize various educational technologies and software tools to enhance the learning experience and make computer concepts accessible.
Student Support: Offer additional support to students who may need extra help with understanding computer concepts or completing assignments.
Extracurricular Activities: Organize and participate in computer-related extracurricular activities, such as coding clubs or IT competitions.
Classroom Management: Maintain a disciplined and orderly classroom environment conducive to learning.
Professional Development: Stay updated with the latest educational trends and technologies, incorporating new techniques and tools into the curriculum.
Parental Communication: Communicate regularly with parents about their child\'s progress, addressing any concerns and sharing achievements.

Key Achievements:

Successfully increased student enrollment in computer science courses by 40% over five years.
Developed and launched a new Advanced Placement (AP) Computer Science program, resulting in high student pass rates on the AP exam.
Led a student team to win first place in a statewide coding competition, showcasing their programming skills and teamwork.
Recognized as “Teacher of the Year” in 2021 for excellence in teaching and contributions to the school’s technology initiatives.

Skills:

Strong instructional and curriculum development skills
Effective classroom management and student engagement
Expertise in educational technologies and software tools
Excellent communication and mentoring abilities
Organizational and administrative skills

学历

Government College University Faisalabad
学士, 理工学士, ‎
Computer Science
CGPA 3.2/4
2022

技能

熟练 CSS
熟练 HTML
中级 Admin Task Planning
初学者 Adobe After Effects
中级 Analytical Skills
熟练 Audience Engagement
中级  Talent Acquisition
熟练 Computer Science Command
中级 Computer Teaching
中级 Content Writng Skills
熟练 CSS
熟练 Curriculum Assessment
熟练 Digital Marketing Analysis
熟练 Digital Marketing Management
熟练 Educational Consultancy
中级 Email List Management
熟练 End to End Sales
初学者 Facebook API
中级 Financial and Budgeting Skills
中级 Google Ads
初学者 HR Policies Command
熟练 HTML
熟练 Informati0on Technology Command
中级 Instagram
中级 Installation Process
熟练 Instructional Design Tools
熟练 Keyword Research Skills
初学者 Link Building
中级 nline Marketing
中级 Off Page
中级 On Page
初学者 Online Brand Building
中级 Online Content Creation
中级 Online Lead Generation
中级 Plugin Development
熟练 Presentation Skills
中级 Problem Solving
初学者 PSD to WordPress
中级 Reporting Abilities
熟练 Research Writing
中级 Risk Management
中级 Search Engine Ranking
初学者 Search Engine Submission
熟练 SEO
熟练 SEO Audits
初学者 SEO Quake
熟练 SEO Tools
中级 Social Advertising
熟练 Social Media Handling
熟练 Social Media Strategies

语言

初学者
熟练 乌尔都语
中级 英语

Rabia 联系人

Zeeshan Matloob
Technology Village