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概要
Social Media Community Manager with 3+ years in the digital marketing space. Worked with multinational clients’ like P&G, grew following 300.24% on their B2C accounts. My expertise extends to influencer collaborations and community building.
Masterfully created data-driven reports, showcasing my prowess to measurable results, increasing the average monthly reach and boosting engagement to max 20.87%.
项目
工作经历
Social Media Expert
− Managed Twitter accounts for Crypto influencers, achieving 65% organic follower growth within 2 months.
− Create trendy and informative Tweets, schedule and publish via TweetDeck.
− Analyses of Twitter campaigns, offering valuable insights to refine future strategies.
− Stay current with the news and trends within the Crypto market, Metaverse, and NFT space.
Social Media Community Manager
− Oversee social media accounts for P&G brands
− (Pampers Arabia, Pure Love Arabia, Olay Arabia, Gillette Arabia).
Content Strategy and Planning.
− Create and manage the content calendars specific to each Gulf market, scheduling via Later & ensuring posting in proper Arabic.
− Grew Pamper's followers from 8.8K to 35.3K. Managed client's pages and ad accounts via Meta Business Manager optimizing paid and organic multi-channel campaigns.
− Coordinated with cross-functional teams, and worked with the art director, and graphic designers to create platform-specific content including high-quality videos, Gifs, interactive images, and key visuals.
− Preparing presentations, evaluating the latest trends, and competitor activity for recommendations.
Influencer Partnerships
− Collaborate with macro & micro-influencers for upcoming campaigns.
− Participate in events organization and collaborate with key influencers, take interviews, and cover live stories to
engage our target audience and boost brand awareness.
Community Engagement and Management.
− Developing the brand’s digital community by reposting user-generated content (UGC), running contests, and encouraging them to participate through a call to action (CTA).
− Responding to customer inquiries promptly, deploying social listening to watch positive/negative comments via Sprinklr, resolving conflicts, and taking users’ feedback by conducting short surveys.
Analytics and KPI metrics
− Preparing daily, monthly and annual data-driven analytical reports to track the key performance indicators (KPI) including follower growth, traffic, reach, and engagement rate with effective benchmarks for clients showing results (ROI).
− Suggest the best practices, employ the relevant hashtags, search terms and keywords to leverage SEO.
