·        Devise marketing campaigns to identify, outreach and facilitate partner institutes & external stakeholders to incorporate LUMS and National Outreach Programme (NOP) brand values
·        Maintain strong liaisons with partner institutes to maximize the induction of talented yet financially disadvantaged candidates for the annual session
·        Engage in Outreach activities to motivate students for Higher Education & also introducing the LUMS NOP as one of the available option for exceptionally talented students.  
·        Make all the logistical arrangements for the countrywide outreach and branding activities
·        Act as a custodian of information while maintaining accurate records and detailing reports as per the organizational guidelines
·        Timely hire & collaborate with trainers to develop curriculum & strongly monitor the commencement of Summer Coaching Session while detailing academic and extra-curricular activities for student development
·        Prepare and evaluate medium term plans to improve operations in all areas of the current and upcoming cycle
·        Review portfolio analytics and pipeline development to ensure operations facilitation in the department.

 Develop and implement result oriented and target audience specific national level marketing plans for the programmes offered by university ranging from Intermediate to PhD
 Provide oversight for country communications to leverage from existing brand worth and brand positioning
 Design, supervise and implement the annual “Admission Campaign” of the university by driving a clear focus on audiences and market segmentation for the country
 Organize and conduct nationwide outreach activities to attract best student resource and enhance brand positioning
 Identify & analyze current state of marketing and branding efforts and suggesting for improvement or reduction in duplication
 Prepare quarterly and project-end reporting on progress against plan and deliverables, budget, and management of issues and risks
 Share intelligence, experience and ideas to support senior managers in identifying new ways in which marketing could positively impact upon the university’s operational efficiency and effectiveness
 Work as line manager for the university admission office staff for performance management, assignment of duties, training and development
 Supervise the Prime Minister Laptop Distribution Scheme at university and major cities assigned by HEC

 Generate and avail Corporate business development opportunities at national level
 Accountable for building and maintaining successful contractual relationships with corporate clients; availing Medical Services for their employees
 Proactively seek corporate client feedback to monitor satisfaction from the hospital services and improve services design and/or processes
 Present information clearly supported as needed by the marketing manager to tailor the presentation of findings to meet the differing needs of clients
 Collaborate with legal department for preparing, implementing & signing corporate contracts between hospital and clients for providing medical services
 Manage & improve the service operations in order to extend higher level of customer services to corporate clients
 Support the implementation of marketing activities to enhance efficiency and wider business impact in line with national marketing plan
 Proactively build and maintain excellent relationships with internal partners and stakeholders i.e. laboratory collection centres franchisees and corporate clients to ensure win-win situation
 Provide customer support & handle complaints/queries
 Develop ongoing liaison with corporate clients
 Organize Continuous Medical Educational (CME) activities country wide