概要

Highly skilled and detail-oriented brand manager with 5 years of experience in strategic planning, marketing execution, and national brand management.
Proficient in multiple languages, video production, content creation, and digital marketing analytics. Strong problem-solving abilities with a proven track record of fostering teamwork and collaboration.

项目

CEO Wirasat.com Personal Branding
Managing Director Wirasat.com Personal Branding
Manor Villas
River Vista Bahria Town Phase VII
Script Writing: Write a Pilot Episode for a TV or Web Series
MrBeanx Branding & Identity
3 Days Open House at Safa Gold Mall Islamabad,Pakistan

工作经历

公司标识
BRAND MANAGER
Wirasat.com
Jul 2022 - 代表 | Islamabad, Pakistan


Implemented data-driven strategies to optimise ad spend, resulting in a 15 reduction in marketing costs while maintaining KPIs.
Achieved a 20 improvement in audience engagement and successfully stayed up-to-date with industry trends.
Specifically, we allocated budgets totaling 5,17,66,252 rupees for Google campaigns and 3,055,127 rupees for Facebook campaigns, ensuring a comprehensive and targeted approach to reaching our audience.
I've efficiently managed daily budgets ranging from 20,000 to 90,000 rupees, ensuring impactful resource utilization.
Currently leading the development and deployment of a comprehensive HRMS, which includes
Designing the hierarchical structure for Company, Office, and Department setup.
Overseeing the ongoing implementation of Projects/Tasks management to enhance project tracking and collaboration.
In the process of establishing Payroll, Leave Policy, Attendance, and Appraisal systems for streamlined HR operations.
Introducing forthcoming features such as Event and Birthday Management to cultivate a positive work environment.
Implementing Provident Funds, Employee Self-Service, Email Templates, and Document Management to enhance the future employee experience.
Currently defining roles, rights, and profiles to ensure secure and efficient access to information.
Directing the ongoing creation of notification systems and dashboards for improved communication and data access.
Demonstrating adaptability and a commitment to excellence in this challenging industry.
CRM Integration for Lead Management Strategically planned and oversaw the integration of a detailed reporting structure within the CRM system, optimizing lead management processes and improving customer relationship management.

公司标识
CONTENT MANAGER
Wirasat.com
Jul 2021 - Jun 2022 | Islamabad, Pakistan


As the Content Manager at Wirasat Real Estate, I led a dynamic content creation initiative, producing an impressive array of captivating materials:
Orchestrated the creation of over 150 mesmerizing 3D regular and conceptual animations, elevating our brand's visual appeal and setting us apart in the industry.
Crafted and curated more than 100 thought-provoking articles and over 80 engaging blogs, establishing Wirasat Real Estate as a thought leader and go-to resource in the real estate sphere.
Generated 40+ compelling news pieces, ensuring Wirasat remained at the forefront of industry developments and trends.
Scripted over 700 captivating narratives, driving engagement and interest across various marketing channels.
Energized our online presence with over 1000 vibrant and impactful social media posts, amplifying our brand reach and fostering meaningful connections with our audience.

公司标识
SHIFT MANAGER
KFC Pakistan
Oct 2020 - Apr 2021 | Islamabad, Pakistan


Successfully implemented strategies that led to a 20% decrease in service time, optimizing operations and improving customer satisfaction.
Implemented effective inventory management strategies resulting in a notable 10% reduction in wastage, leading to cost savings and improved resource utilization.
Motivated and led a dynamic team, ensuring adherence to KFC's standards of excellence in customer service and food quality, fostering a culture of continuous improvement and teamwork.
Oversaw all aspects of restaurant operations, from opening to closing, cash handling, and inventory management, maintaining KFC's high standards throughout.
Implemented rigorous quality control measures to uphold KFC's food safety and hygiene standards, ensuring every meal met our high-quality standards.
Proactively addressed challenges during shifts, making quick decisions to resolve issues and maintain smooth operations.
I kept a close eye on our inventory levels, making sure we never ran out of essentials and minimizing waste to save costs.
I regularly checked our finances to ensure everything was in order, maintaining transparency and accountability in our financial practices.
I made sure our kitchen followed strict food safety protocols, leading to successful food safety audits and keeping our customers safe.
I made sure every meal we served met KFC's high standards, conducting regular checks to ensure everything was up to the finest quality.

公司标识
CREW LEAD
KFC PAKISTAN
Sep 2018 - Nov 2019 | Islamabad, Pakistan


I Trained new employees, leading to a 30% increase in team productivity.
Provided comprehensive training to new team members, empowering them to excel in their roles and deliver top-notch service.
Ensured every customer received prompt and friendly service, swiftly addressing any concerns or complaints to guarantee a positive dining experience.
Monitored and evaluated the performance of crew members, providing feedback and support to help them improve and grow within their roles.

学历

NUST (National University of Science and Technology)
哲学硕士, ‎
Media and Communication Studies
Incomplete
2024
International Islamic University
学士, 理工学士, ‎
Media and Communication Studies, Media & Communication Studies
CGPA 3.5/4
2020

技能

熟练 Adaptable to Changes
熟练 B2B Marketing Strategy
中级 Branding Consultancy
熟练 Business Development Skills
熟练 Close Attention to Detail
熟练 Commitment to Diversity and Equity
熟练 Cross Team Collaboration
熟练 Customer Service
熟练 Data Proof Reading
熟练 Deadline Management
熟练 Decision Making
熟练 Digital Content Development
熟练 Digital Project Management
熟练 Effective Communication
熟练 Flexible to Change
熟练 Keen Listener
熟练 Operations Coordination
熟练 Operations Improvement
熟练 Operations Tasks Management
熟练 Problem Solving
熟练 Social Media Marketing
熟练 Social Media Optimization
熟练 Social Media Strategies
熟练 Strategic Leadership
熟练 Time Management 
熟练 تقود الجيل

语言

熟练 Saraiki
熟练 旁遮普语
中级 英语
熟练 普什图语
熟练 乌尔都语