• Supervised all marketing and planning activities to exceed segment sales and margin goals.
• Capitalized on industry and marketplace trends to strategic solutions and enhance business operations.
• Developed insights on marketing campaigns to assess performance against goals.
• Developed innovative and targeted collateral to support overall branding objectives.
• Increased sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Consulted with product development teams to enhance products based on current customer data.
• Executed optimal sales strategies to achieve commercial goals for Europe, USA and Canadian market segment.

 Developing business across the globe while researching demands and development of products.
 Responsible exploring new avenues of export markets.
 Correspondence with the exisiting customers and fulfilling their requirements and demands.
 Handled bank dealings regarding Collection / Negotiations of Export documents.
 Monitored whole export orders right from Sampling, Confirmation, Container Management and coordinated with Production Manager for fulfillment and delivery of order on time.
 Liaised with shipping companies/freigh forwarders for export shipments and clearing agents for timely and smooth clearance.

• Select, evaluate, negotiate and finalize suppliers/service providers on cost-reliant terms.
• Direct and monitor procurement, logistics and inventory functions.
• Identify and analyse scope for improvement in processes and initiate action plan.
• Update ERP JDE regularly to facilitate functional communication with users.
• Ensure warehouse best practices and monitor periodic inventory cycle count.
• Analyse inventory levels, assess demands and delivery schedules, forecast reordering schedule – all through ERP JDE to ensure product availability at all times.
• Evaluate KPIs of team members and external parties and guide on improvements.
• Coordinate and collaborate with project team on all deliverables like products and services.
• Conduct facility audits for suppliers/contractors as per ISO 9001:2008 as a certified internal auditor.
• Review purchase requisitions, prepare and place orders with worked out delivery schedule.
• Ensure end-to-end visibility of products in the entire cycle from procurement to delivery.
• Formulate and manage delivery/distribution plans with requisite services in place.
• Implement QHSE directives and follow up compliance.