概要

A self-motivated individual who lives and breathes digital marketing. An expert at helping companies communicate more effectively by using every marketing tool. As a true professional, I possess the drive needed to achieve quick results and secure the best possible ROI for any marketing spend. In my current role, I am in charge of designing and executing both inbound and outbound campaigns to increase traffic on products. Right now I am looking to join a company that can offer the successful candidate a high energy work environment along with some outstanding perks.

项目

Bayut Real Estate Portal

工作经历

公司标识
Performance Marketing Strategist
Numla Limited
Jul 2022 - 代表 | Cork, Ireland

 




Develop comprehensive digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising.
Conduct thorough keyword research to provide guidance to the content team.
Identify and analyze technical SEO issues and provide actionable recommendations for improvement.
Optimize website content, landing pages, and paid search copy to enhance user experience and drive conversions.
Lead off-page optimization initiatives, such as link-building projects, to improve organic search rankings.
Gather and analyze data to generate insightful reports on website traffic, search engine rankings, and other critical SEO metrics.
Collaborate closely with social media and PPC teams to fine-tune campaigns and maximize results.



公司标识
Performance Marketing Strategist
Cointelegraph
Aug 2021 - Jun 2022 | Remote Work, USA


Develop comprehensive digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising.
Conduct thorough keyword research to provide guidance to the content team.
Identify and analyze technical SEO issues and provide actionable recommendations for improvement.
Optimize website content, landing pages, and paid search copy to enhance user experience and drive conversions.
Lead off-page optimization initiatives, such as link-building projects, to improve organic search rankings.
Gather and analyze data to generate insightful reports on website traffic, search engine rankings, and other critical SEO metrics.
Collaborate closely with social media and PPC teams to fine-tune campaigns and maximize results.

公司标识
Performance Marketing Strategist
Vivid Tech (US Projects)
Feb 2020 - Jul 2021 | Lahore, Pakistan


Developed and executed comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
Managed a multi-channel advertising budget of $X million, ensuring efficient allocation and optimization across channels such as PPC, display advertising, social media advertising, and affiliate marketing.
Conducted in-depth market research and analysis to identify target audiences, market trends, and competitive landscape, leading to data-driven campaign planning and optimization.
Collaborated closely with cross-functional teams including creative, content, and web development to develop compelling and high-converting ad creatives, landing pages, and website experiences.
Led the implementation and ongoing management of marketing automation tools and platforms to optimize campaign performance, improve targeting, and drive customer engagement.
Conducted regular A/B testing and conversion rate optimization experiments to identify and implement successful strategies for improving key performance metrics.
Monitored and analyzed campaign performance data, using insights to optimize campaign targeting, messaging, and creative elements.
Worked closely with external partners and agencies to ensure seamless execution of campaigns and to leverage expertise in specific channels or verticals.
Implemented and maintained robust tracking and reporting systems to provide accurate and timely performance metrics to stakeholders, demonstrating the impact and ROI of marketing initiatives.
Stayed abreast of industry trends, emerging technologies, and best practices in performance marketing, actively sharing knowledge and driving innovation within the team.

公司标识
Digital Marketing Manager
Khaleef Technologies
Feb 2019 - Jan 2020 | Lahore, Pakistan


Devising strategies to drive online traffic Lead Generation to the company Games, Apps & Portals.
Tracking conversion rates and making improvements to the All.
Developing and managing digital marketing campaigns Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness.
Managing online UAC and portal campaigns to increase Lead Generation.
Managing the redesign of the company products. Improving the usability, design, content and conversion of the company products.
Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

公司标识
Digital Marketing Manager
Luscious Cosmetics
Jan 2018 - Jan 2019 | Lahore, Pakistan


Devising strategies to drive online traffic to the company websites (Pakistan, UAE, USA)
Tracking conversion rates and making improvements to the websites
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search and PPC.
Utilizing Facebook and Instagram to generate sales for Pakistan, UAE, and USA.
Utilizing different marketing portals like Amazon, Shareasale, Adroll for the USA.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of digital marketing
Evaluating customer research, market conditions, and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

公司标识
Senior Digital Marketing Strategist
Bayut.com, Zameen.com
Apr 2016 - Jan 2018 | Lahore, Pakistan


Devising strategies to drive online traffic to the company website and Mobile App.
Tracking conversion rates and making improvements to the website and Mobile App.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search and PPC.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

公司标识
Manager Content, SEO & IM
Tricastmedia Pvt Ltd
Jan 2010 - Apr 2016 | Lahore, Pakistan


Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media, and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
Develop strategies and tactics to get the word out about the company and drive qualified traffic to the website
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce valuable and engaging content for website and blog that attracts and converts target groups
Measure and report performance of marketing campaigns, gain insight and assess against goals

公司标识
SEO Expert
Click Chain
Aug 2008 - Jan 2010 | Lahore, Pakistan

公司标识
Deputy Manager
Wenham Major
Feb 2007 - Jul 2008 | Lahore, Pakistan

公司标识
Supervisory Senior
KPMG Taseer Hadi & Co.
Feb 2005 - Jan 2007 | Lahore, Pakistan

学历

PIMS
硕士, , Masters in Computer Sciences‎
Computer Science
2002
PIMCS
学士, , BCS‎
Computer Science
1999

技能

熟练 App Store Optimization
熟练 Backlink Acquisition
熟练 Banner Creation
中级 Bing Ads
熟练 Blog Posting
熟练 Business Development Process
熟练 Caption Translation
熟练 eCommerce SEO
熟练 Email List Generation
熟练 Facebook Ads Handling
熟练 Google AdWords
熟练 Google Analytics
熟练 Keyword Sesearch
熟练 Keywords Researching
熟练 MarketAssessment
熟练 Marketing Strategies'
熟练 Monitor Performance Metrics
熟练 PPC
熟练 Search Engine Algorithms
熟练 Search Engine Optimization
熟练 Search Engine Ranking
熟练 SEO
熟练 SEO Audits
熟练 Social Media Marketing
熟练 Social Media Optimization

语言

熟练 旁遮普语
熟练 乌尔都语
熟练 英语

Muhammad 联系人

M Junaid Iqbal
KPMG Taseer Hadi & Co.
Abrar Abbas
KPMG Taseer Hadi & Co.
Syed Arshad Arshad Ali
Confidential
Muhammad Faisal Faisal
KPMG Taseer Hadi & Co.