Develop comprehensive digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising.
Conduct thorough keyword research to provide guidance to the content team.
Identify and analyze technical SEO issues and provide actionable recommendations for improvement.
Optimize website content, landing pages, and paid search copy to enhance user experience and drive conversions.
Lead off-page optimization initiatives, such as link-building projects, to improve organic search rankings.
Gather and analyze data to generate insightful reports on website traffic, search engine rankings, and other critical SEO metrics.
Collaborate closely with social media and PPC teams to fine-tune campaigns and maximize results.

Develop comprehensive digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising.
Conduct thorough keyword research to provide guidance to the content team.
Identify and analyze technical SEO issues and provide actionable recommendations for improvement.
Optimize website content, landing pages, and paid search copy to enhance user experience and drive conversions.
Lead off-page optimization initiatives, such as link-building projects, to improve organic search rankings.
Gather and analyze data to generate insightful reports on website traffic, search engine rankings, and other critical SEO metrics.
Collaborate closely with social media and PPC teams to fine-tune campaigns and maximize results.

Developed and executed comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
Managed a multi-channel advertising budget of $X million, ensuring efficient allocation and optimization across channels such as PPC, display advertising, social media advertising, and affiliate marketing.
Conducted in-depth market research and analysis to identify target audiences, market trends, and competitive landscape, leading to data-driven campaign planning and optimization.
Collaborated closely with cross-functional teams including creative, content, and web development to develop compelling and high-converting ad creatives, landing pages, and website experiences.
Led the implementation and ongoing management of marketing automation tools and platforms to optimize campaign performance, improve targeting, and drive customer engagement.
Conducted regular A/B testing and conversion rate optimization experiments to identify and implement successful strategies for improving key performance metrics.
Monitored and analyzed campaign performance data, using insights to optimize campaign targeting, messaging, and creative elements.
Worked closely with external partners and agencies to ensure seamless execution of campaigns and to leverage expertise in specific channels or verticals.
Implemented and maintained robust tracking and reporting systems to provide accurate and timely performance metrics to stakeholders, demonstrating the impact and ROI of marketing initiatives.
Stayed abreast of industry trends, emerging technologies, and best practices in performance marketing, actively sharing knowledge and driving innovation within the team.

Devising strategies to drive online traffic Lead Generation to the company Games, Apps & Portals.
Tracking conversion rates and making improvements to the All.
Developing and managing digital marketing campaigns Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness.
Managing online UAC and portal campaigns to increase Lead Generation.
Managing the redesign of the company products. Improving the usability, design, content and conversion of the company products.
Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Devising strategies to drive online traffic to the company websites (Pakistan, UAE, USA)
Tracking conversion rates and making improvements to the websites
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search and PPC.
Utilizing Facebook and Instagram to generate sales for Pakistan, UAE, and USA.
Utilizing different marketing portals like Amazon, Shareasale, Adroll for the USA.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of digital marketing
Evaluating customer research, market conditions, and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Devising strategies to drive online traffic to the company website and Mobile App.
Tracking conversion rates and making improvements to the website and Mobile App.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search and PPC.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media, and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
Develop strategies and tactics to get the word out about the company and drive qualified traffic to the website
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce valuable and engaging content for website and blog that attracts and converts target groups
Measure and report performance of marketing campaigns, gain insight and assess against goals