• Assist Head of Department in Marketing campaigns development and execution.
• Responsible for identifying and promoting the Unique selling proposition (USP’s) for all product lines.
• Building up sales promotion strategies specific for stores and website targeting respective loyal customers.
• Developing all the offline and online communication material and media plans for ATL (Print Media/Radio/Press release), BTL (Outdoor Advertisements, Direct Marketing Sponsorships, Public Relations) activities and other marketing collaterals for retail.
• Responsible for conducting focus groups, collect customer reviews via comment cards for the report’s preparation and using the information to outline customer’s feedback, suggestions, complaints and other insights.
• Responsible for building and maintaining strong beneficial relations with the media vendors (Print Publications and Social media Influencers).
• Devise and implement public relations plans in line with the brand’s marketing objectives.
• Responsible for coordinating with and monitoring the PR and Event management agencies for event planning (Store and Collection Launches).
• Preparing Memorandum of understanding on the behalf of brand for projects with models and actors.
• Handle all general marketing correspondence with agencies/vendors for PR, content development, along with providing assistance in shoot planning.
• Monitoring the operations of the website customer service department and social media team.

• Devised and implemented advertising campaigns to strengthen the positioning of the brand.
• Assisted the head of marketing in preparation of marketing calendar activities and annual marketing plans.
• Briefing and coordinating with the creative agency for the development of advertising materials for print/digital media, outdoor branding and other marketing collaterals (Newsletters/ Marketing collateral for retail, Brochures for the Loyalty program).
• Developed and executed social media promotions (Facebook and Instagram) to push sales based on monthly product performance for each product line.
• Conducted in-store focus groups and translated consumer insights into the development of effective marketing ideas and improvement of products.
• Responsible for weekly presentations and reporting to management on all marketing activities.
• Devised public relations campaigns in collaboration with the PR agency and monitored its execution including media buying and effective brand endorsements.
• To develop and maintain external relations with top media houses including print and digital vendors. Be in constant liaison with chief editors, publication’s marketing manager and fashion influencers for brand promotions.
• Formulating Press Releases and statements in times of company event or any crisis.
• Organized events and managed their PR for the brand (Store launches, Collection launches and events for loyalty members).
• Co-ordinated interviews with Print media journalists for brand’s Creative Director for brand promotions.
• Responsible for managing preparation of contracts/ MOUs for the brand with the vendors (Social media agency, Web-services Agency, Models/Actors).

• Responsible for production capacity planning monthly and week wise – (approximately 0.7-1 million yards per month).
• To plan monthly utilization of equipment capacity in case of special processes involved (dyeing thermosoles, finishing machinery, bleaching plan, Cold Pad and PVA run size planning, daily fabric packing and rolling plan) to meet production targets.
• To achieve production targets (running the plant at full production capacity).
• To set targets and plan for weekly production schedule for fabric issuance, dyeing, finishing and packing keeping in view production targets and the delivery timelines.
• Conducted weekly meeting with production head for communicating per week fabric issuance plan and prioritizing bulk orders to meet committed deliveries.
• Monitored In-house inventory of raw materials (greige, chemicals, dyestuff etc.) to meet production targets and delivery timelines.
• Responsible for timely greige booking and procurement to avail the production slots required to meet committed deliveries.
• Responsible for efficient stock management of finished products to minimize stock maintenance costs.
• Delegation of inspections, quality control teams, mill evaluations and compliance implementation at the mill.
• To organize and direct the fabric inspections, bulk shade lot and pre-shipment approvals by external/internal inspection teams.
• To make arrangement of audits for the lab quality control and evaluation.
• Training subordinates for client servicing, orders planning in the production and monitoring its logistics to garment factories.