Responsible for sales, customer services and technical support for over 300 merchants across Manitoba province related to their daily payment processing through all major credit cards, banks and financial institutions.Added 25 new merchants in the first quarter resulting in 15% credit transactions growth in the assigned territory. Maintain regular follow-up and coordination with key officials to increase transaction ratio.

Managed Pakistan’s largest sales region having $9.4 million annual turnovers of flexible, corrugated & co-extrusion film solutions. Maintained strong connection with customers and expanded clientele base resulting in more than 30% sales growth and 107% target achievement, also increased sale volume by 15% for existing clientele through improved coordination, follow-up and service optimization.Worked in liaison with sales support, design, production, scheduling and dispatch departments to ensure on-time order execution. Prepared and executed annual sales plan in coordination with management team, finance and planning departments.Recovered more than 5 million PKR against old/disputed outstanding amount by offering mutually benefitting settlements to company management and the customers.

Developed strategies to achieve annual sales objectives, controlled sales budget to ensure optimum utilization of resources. Established & maintained an efficient distribution network to ensure availability and visibility of the company’s products across the region. Conducted regular market and distributor visits to check route coverage, competitor activity and continuously searched for new opportunities in order to increase sales in the region.Developed a team of achievers in the region, played a key role in selection, training & development of territory and area managers. Proficiently built and directed efficient and result-focused teams that work cohesively to achieve challenging goals.Achieved 68% growth and awarded as best Regional Sales Manager of 2014. Doubled the numeric and weighted distribution of plain milk category & 20% increase in tea whitener category.

Directed national sales planning department, primarily responsible for demand planning and forecasting for each product (SKU wise), managed the distribution of finished goods from factories to all warehouses of Pakistan.Expertly developed sales policies, trade schemes and strategies of all products for dealers to ensure profitable results. Highlighted fast & slow-selling models & coordinated with sales, marketing & supply chain departments to take corrective actions. Identified where the company faced credit risk, continuously monitored dealer credit limits, credit days & other credit terms to avoid financial- losses. Analyzed market share, counter share & display ratio of all products (SKU Wise) & suggested corrective actions.Restructured monthly trade offer for dealers, by introducing SKU-club idea to support sales of slow-moving SKUs.

Engaged in planning, forecasting, efficient management of resources (manpower and capital) and flawless execution of plans leading to substantial gains in the market. Focused on market penetration and developed new channels and markets to increase numeric coverage and reach of Nestle products.Executed channel category plans in the retail market as per channel and category prioritization. Increased infrastructure & investment in the business through the induction of new distributor resulting in 35% sales growth in the year 2008-09.

Joined the company as a territory manager in 2002 and promoted to sales manager in 2006, remained responsible for corporate and retail business development of express Courier, overland logistics and international business divisions.Successfully acquired more than 250 potential corporate contracts for business expansion; managed a portfolio of key corporate accounts by establishing rapport with customers and ensured that client needs are recognized and met. Achieved 48% sales growth in 2002-03 and 36% in 2003-04 in B2B division, highest sales growth ever recorded. Delivered over 35% consolidated sales growth and minimized balance to recover in the year 2006-07.Prepared annual sales budget, branch wise sales forecast, resource planning, and formulate strategies to achieve/exceed the targeted business volume. Trained, coached and guided station and branch managers, territory managers and territory officers; analyzed competitor’s strategic deals and offers and took appropriate actions to safeguard the company’s interest.