Joined B2B & Retail department as per SAMSUNG principle guideline for business development in B2B, Modern trade segment and strengthen existing retail channel.
B2B Management:
 Design & implement sales targets for B2B division and aligned business strategy with principle.
 Responsible for all negotiations, finalizations and making annual business agreement with Corporate partners, Hypermarket, Online Retailers.
 Define short term & long term business forecast as per changing trend and design sales policy
to retain business customer with continuous growth.
 Identify new business opportunities and partners.
 Design and implement Sales promotions for being competitive in Hypermarket, Banking sector
and online partners.
 Organize Product training program for sales team and channel partners to educate on new products and category line-up.
 Analyzing monthly sales performance against budget vs revenue.
Retail Management:
 Heading retail division and setting yearly target of opening SAMSUNG new brand show room in Pakistan.
 Managing existing & new channel partners for continuous business growth.
 Open company owned brand show room for KLI based cities for ensure complete product line-up and brand visibility.
 Provide complete strategy to digital marketing team to educate end customer for importance of buying channel product.
 Design sales policy for retail sales team to achieve sales target and ensure partner profitability.
 Ensure retail department SOP for standardize retail system.
 Organize product launch & product training events for nation-wide retail channel partners.
 Introduce retail channel gap report and implement on weekly basis to support all sales team to fill channel gaps and payment collection on time.

Managing 20M$ buying business portfolio of SAMSUNG CE products being Head of Product Management, Marketing and reporting to Business Unit Head in Sparkworld Electronics.
Product Management:
 Set company annual business target with SAMSUNG and ensure yearly achievement with growth
 Develop and implement category wise business sale strategy.
 Handling nationwide complete product sales operations.
 Directly interact with all business function, import to production, Stock management to dispatch, most important finance to have a close check on profit & loss account.
 Analyze market trends, competitor activities, pricing, promotion and set Samsung product positioning in term of product pricing, promotion and marketing activity.
 Liaison with SAMSUNG regarding complete business operations related to product buying, contract finalization, product selection, marketing, retail development.
 Design and standardize all Category Purchase Sale Inventory reports & Supply chain management files.
 Category Analysis in term of Business, Costing, Mapping, Profit & Loss, Inventory Management & stock liquidation.
 Organize & Arrange events of Product launch and Training of sales team.
Marketing:
 Start from scratch and set company objectives.
 Set & implement marketing strategy as per global guideline to make Samsung #1 brand in Pakistan
 Introduce Brand Management department for strengthen brand image and consistent leading in market.
 Responsible for taking on-board best advertising agencies for proper ATL & BTL executions.
 Design marketing calendar for align all marketing activities, product promotion to define marketing budget and strategy of complete year.