This role focuses on travel agency’s promotion and the services offered. Responsibilities include:
1). Design marketing collateral. Suggest content and literature for flyers, brochures and standees. Suggest graphic designer on artwork.
2). Oversee social media platforms. Promote Flight Shakers on different platforms.
3). Manage Communications. Handle Clients. Respond to individuals on their queries related to travel packages. 

1). Use contemporary and conventional mediums of Marketing to promote Forum Mall. Manage ATL and BTL activities and promote Forum via electronic and print media (TV, Radio, Internet, Posters) and via one-on-one interaction with clients.
2). Promote Forum Mall by doing events. Planned, executed and managed innumerable events.
3). Manage Communications (Public Relations and Content Writing). Draft quality press release to highlight events and achievements. Coordinate with the right media personnel and select TV and Radio Channels for press release.
4). Maintain database of TV and Radio Channels. Negotiate on spots with media managers.
5). Manage external communications. Prepare quality proposals to pitch clients, to encourage and convince them to come as activity partners in the event.
6). Generate content for Marketing Collateral. Edit brochures, flyers, standees. Design and deliver corporate presentations.
7). Advise the graphic designer on artwork pertaining to Marketing Collateral, events and offers.
8). Manage corporate website. Added value by updating the list of brands in the mall with their numbers and by giving other information that helps the customer to reach us or visit us. Update website with events, promotions and offers.
9). Plan event calendar to suggest events and promotional activities in advance according to national/special days, school holidays, cultural days, international events, religious days, sporting events etc with costs and expenditure and projected revenues.
10). Plan and maintain temporary stalls/Kiosks activity inside and outside the Mall and achieve revenue targets from events / promotions and marketing activities. Managed tons of Brand Activations and BTL activities.
11). Manage social media platforms. Promote Forum on Face book and Instagram and respond to public’s queries. Announce mall events, discounts and offers of all the brands on social media.

1). Devise marketing plan suggesting ATL and BTL activities. Implement the proposed plan.
2). Oversee branding activities Pan Pakistan, of both the existing and new investment centres. Includes window branding, inside the investment centre branding and signage.
3). Vendor Management. Coordinate with the vendors for branding and get the work done.
4). Manage Corporate Communications. Pitch companies on types of funds. Draft quality proposals for sales team to have meetings and presentations on company’s products and services with prospective clients and companies.
5). Provide assistance to Newsletter team. Help with editing and providing the team with several write-ups.
6). Suggest content for Marketing Collateral, for flyers, brochures, standees and monthly fund manager’s report.
7). Evaluate proposals from companies and institutions for marketing and promotional activities. Suggest kiosk activity after evaluation and cost benefit analysis.
8). Manage Kpi’s. Identify areas of success and measure the performance. Compare with the benchmark. Point out weaker ones from the sales force. Communicate performance of sales force to group sales managers. Design and deliver training to sales force for productivity and efficiency.
9). Train investment managers and associates on how to pitch the High Net worth Clients (HNW) via email marketing.

Responsibilities Include:
1). Cater to business needs of foreign clients from US & UK.
2). Understand their needs, requirements and communicate the same to the CEO.
3). Take and book orders from clients for branded (T-shirts, casual shirts, trousers, jeans etc).
4). Promise superior services to clients; ensure transportation of finished products from the origin to destination.
5). Ensure compliance to standards.
6). Respond to client queries via email and Skype.
7). Negotiation on payments in the absence of CEO.

Provide strategic direction to Human Resource & Marketing Division and communicate the same to all divisions.

Responsibilities include:

MARKETING
1).Devise Brand building strategy. And plan on how to develop the retail stations to attract more customers and
to have a better market share. Advise on logo, color, value added features and services.
2).Market Intelligence. To see time and again what the competitors are working on, projects in progress and projects planned for future.
3).Conduct research every month on Oil Refining Businesses and Oil Marketing companies.
4).To analyze position of our business and compare with competitors based on the Omc’s Sales and Refinery Supplies provided to us by Oil Companies Advisory Council (OCAC). Develop monthly report to suggest market share, sales and supplies figures, refinery utilization and the demand for each product.
5).Formulation of key performance indicators. Identify key areas of success and the yearly objectives for each department and to measure the performance.

HUMAN RESOURCE
6).Restructuring and updating Marketing organizational charts and reviewing manpower requirements.
7).Training & Development. Regulate and supervise training programs as per the training needs assessment (TNA), design training programs (Kpi’s technical, quality, soft skills, team building, safety and managerial training). Formulations of training schedules and maintain records accordingly. Ensure evaluation of imparted training Deliver training through presentations.
8).Dealt with recruitment needs of the company. Sourcing, short listing and helped the recruitment team with scheduling tests and interviews.
9).Handling and reviewing policies and procedures. Coordinated with business and division heads for reviewing policies and assisted in compiling and reviewing the voluminous guide book.

Worked for a collection agency Malcolm S. Gerald that was based in Chicago, ILLINOIS

Responsibilities include:
1). Deal with the debtors for their credit card and medical bills.
2). Helped them with easy payment plans.