• Responsible for bringing up new strategies related to wealth advisory in order to increase the client base of the company and implementing them.
• Responsible for creating marketing strategies for the company’s fund after having a comprehensive research on the mutual fund industry and the competition.
• Responsible for executing and carrying out the marketing plan, both ATL and BTL activities, also managing company’s social media presence.
• Responsible for creating all the marketing material for example, standees, brochures, giveaways etc.
• Worked on revamping the official company’s website and corporate profile.
• Currently, working on the online software for investors of the company.
• Responsible for product development, product launch, new product marketing strategy and branch launch.
• Moreover, I am responsible for constantly come up with new strategies to remain engaged with the clients.

• Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.
• Creating marketing campaigns.
• Creating and developing new innovative ways to communicate the company message to their existing customers.
• Contributing to the annual sales and marketing plan.
• Planning and project managing marketing events and evaluating their success.
• Evaluating the effectiveness of all marketing activity.
• Supporting the marketing manager in day to day marketing activities.
• Plan, develop and deliver campaigns as agreed within timescales.

- Responsible to carry out a comprehensive research on EFU's auto insurance sector, the auto insurance industry as a whole and of EFU.
- Responsible for creating a marketing strategy for EFU's auto insurance.

- Responsible for keeping the industry contacts database updated and make sure the data is used effectively by the various departments of IBA.
- Responsible for finding out innovative ways to keep the database updated.
- I also have to get in touch with different departments like Career Development Center, Administration Department and mostly all which exist in IBA.
- Other than that, I had been working on different events of IBA for example convocation and on the distribution of Annual Report.
- Also, calling different companies in order to extract data and also for establishing affiliations with IBA.

- Had to conduct research over the competitors of Mobil and on their social media marketing strategy.
- Responsible for handling social media marketing of Mobil Oil.
- Responsible for arranging PO material and designed the newsletters.
- Also worked on marketing initiatives that should be taken by the company.