• Develop and execute customized Facebook ad campaigns to drive traffic, increase engagement, and boost conversions for diverse clients• Conduct in-depth audience research and leverage data analytics to identify target demographics and optimize ad performance• Create compelling ad copy and eye-catching visuals to attract and engage potential customers, enhancing click-through and conversion rates • Implement A/B testing strategies to evaluate ad performance and make data-driven decisions for continuous improvement• Monitor and analyze key metrics such as CTR, CPC, CPA, and ROI to ensure campaign effectiveness and achieve client objectives• Manage budgets efficiently, optimizing spend to maximize ROI while staying within client’s financial constraints• Collaborate closely with clients to understand their business goals and tailor ad strategies to meet their specific needs• Provide detailed performance reports and actionable insights to clients, ensuring transparency and fostering long-term partnerships• Stay up-to-date with the latest trends and updates in Facebook advertising, incorporating new features and best practices into campaigns• Successfully scale ad campaigns to increase revenues and achieve business growth• maintaining weekly, monthly and quarterly analytics reports and provide insights for changes required in the campaign

B2B correspondence and monthly billing to customers of company (SNGPL and SSGC)
developing brief on the business collaboration with SNGPL and SSGC
prepare schedules of business meetings and generate minutes of meetings
record keeping and proofreading letters of Commercials department
ensure that the product plans and business schedules are met and cooperate with the auditors in this regard
writing letters to the ministry and keep a record of pricing and quantity of oil and gas supplied by the southern and northern fields to the businesses
look after the correspondence with NAB and cooperate with stakeholders to guarantee agreement on terms and processes

authored and provided educational essays, academic papers, research projects, business plans, reports, memos and brochures
data analytics with the help of SPSS, SQL, STATA and AMOS
research work, proofreading and copywriting the content
composed and delivered academic articles, research papers, reviews, and
guides as per referencing styles such as APA and MLA
proofread, edited, and corrected all given reports, properly and efficiently without any grammatical errors drafted and submitted all manuscripts for various research journals
checked and revised content to meet requirements of institutions and clients

create positioning statement of the brand and review ads and brochures
proofread and modify the web content of website and social media of PTCL
record keeping and critical analysis of the textual, visual and aural content of the ads
scripting of the ads for a specific environment in Urdu, English or a combination of both languages
critically analyze IVRs for Auto-dialers of PTCL to improve the voices and scripts used in them
copy writing for media and print materials for the purpose of advertising
job estimating for different agencies to ensure they were paid off as per the limit given in rate card

data entry and record keeping of customer information
customer handling through phone calls and in person
organize the vouchers according to predefined format
account opening in the bank and maintaining the hajj and loan applications
monitor customer information and follow up with them
establishing contacts, developing schedules and assignments and coordinating mailing lists