概要

With over 15 years of experience in digital marketing, I am a versatile professional with a deep understanding of all aspects of digital marketing, social media strategy, video production, SEO, and content marketing. My expertise in these areas has helped me to work with large organizations and big clients such as, STAR MARKETING, SAMAA TV, Dunya TV, BOL TV, EXPRESS NEWS, INDUS TV, HUM NEWS, AAJ TV, PIA, Daily Newspapers, MRealtors.pk, Mumtaz Group of Companies, Mumtaz Construction Company, Mumtaz City, Political Parties, Ministries and GOP etc.

I am a visionary and thinker, always seeking to push the boundaries. My background in main stream media, digital media, marketing, strategy and analysis, and OSINT/SOCMINT specialist has provided me with a strong foundation in storytelling and the ability to translate that into creating engaging and dynamic content. I am a skilled team player and problem solver, capable of effectively managing multiple projects and meeting deadlines.


工作经历

公司标识
Head of Digital and Marketing
MRealtors.pk
Feb 2022 - 代表 | Islamabad, Pakistan

As the Head of Digital & Marketing, my key responsibilities include:
1.     Developing and implementing a comprehensive digital marketing strategy that aligns with the overall business objectives of the organization.
2.     Managing and overseeing all digital marketing channels including, but not limited to, website, social media, email marketing, and paid advertising.
3.     Collaborating with cross-functional teams, including product, sales, and customer success, to ensure a cohesive and effective digital marketing approach.
4.     Analyzing performance data to optimize digital marketing efforts and achieve business goals.
5.     Managing a digital marketing budget and allocating resources effectively.
6.     Staying up-to-date on industry trends and best practices to continuously improve our digital marketing efforts.
7.     Leading and managing a digital marketing team and mentoring team members to develop their skills.
8.     Creating and executing a content marketing strategy that aligns with the overall business objectives of the organization.
9.     Collaborating with internal and external stakeholders to produce high-quality and engaging content across different platforms.
10.  Measuring and reporting on the effectiveness of content marketing campaigns.
 11.  Implementing SEO strategies and tactics to improve the visibility of the organization's website and other digital channels.
 12.  Leading and managing design and development teams to ensure that all digital marketing materials are visually appealing and consistent with the organization's brand.
 13.  Building and maintaining relationships with key partners and influencers to increase the organization's reach and reputation.
 14.  Managing and analyzing customer data to generate insights and inform decision-making.

公司标识
Multimeida/Technical Producer (On site)
Private (Freelance)
Feb 2020 - 代表 | Rawalpindi, Pakistan


Develop a production plan and schedule for assigned projects.
Coordinate with Camera and Techincal teams.
Develop storyboards, scripts, and schematics based on project objectives.
Monitor and manage multimedia project activities from start to finish.
Identify and assign work to Videographers, Graphic Designers, and other production staff.
Identify shooting spots, reserve equipment, and make transportation arrangements.
Manage budget, production crew, and editorial decisions.
Ensure that project meets milestones, budgetary constraints, and editorial standards.
Analyze and procuer resource requirements and equipment needs for production.
Obtain approvals at every project phase for smooth and continuous production operations.

公司标识
Social Media Manager
Private (Freelance)
May 2013 - 代表 | Rawalpindi, Pakistan


Develop social media strategy and set goals to increase brand awareness and increase engagement
Manage all social media channels such as Facebook, Twitter, Pinterest, Reddit and Instagram
Plan content and manage multiple social media channels
Develop and manage competitions and campaigns that promote organization and brand
Create engaging multimedia content for all social media platforms
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor and report on performance on social media platforms
Manage junior staff such as a social media executive or assistant
Educate and train other staff on the use of social media and promote its use within the company (in-house roles)

公司标识
Multimedia Producer (News & Special Assignments)
Hum News
Aug 2018 - Dec 2020 | Islamabad, Pakistan


1) Develop a production plan and schedule for assigned projects.2) Coordinate with Reporters, Editors and Technical Staff for story development.3) Apply visual storytelling skills to develop multimedia pieces.4)Develop storyboards, scripts, and schematics based on project objectives.5)Monitor and manage multimedia project activities from start to finish.6)Identify and assign work to Videographers, Graphic Designers, and other production staff.7)Identify shooting spots, reserve equipment, and make transportation arrangements.8)Manage budget, production crew, and editorial decisions.9)Ensure that project meets milestones, budgetary constraints, and editorial standards.10)Analyze resource requirements and equipment needs for production.11)Obtain approvals at every project phase for smooth and continuous production operations.12)Stay updated with the latest media technique, web trends, and production technologies.

公司标识
Associate Producer (News)
Dunya TV
Aug 2015 - Aug 2018 | Islamabad, Pakistan

Package Producer,Special Assignments,Special Reports, Video Editing,

公司标识
Associate Producer (News & Current Affairs)
BOL TV
Jun 2015 - Aug 2015 | Islamabad, Pakistan

Package Producer,Special Assignments,Special Reports, Video Editing,

公司标识
Panel Producer (News, Current Affairs & Programing)
SAMAA TV
Aug 2013 - Jun 2015 | Karachi, Pakistan

Manage PCR (Primary Control Room) & Team, Execute News Bulletins, Breaking News, Special Transmissions,Live Programs, Live Broadcasts.

公司标识
Head of Post Production (News)
SAMAA TV
Feb 2012 - Aug 2013 | Karachi, Pakistan


Head of Department, Hiring and Managing Teams, Assign Tasks, Create Reports, Work Evaluation.

公司标识
Video Editor (News)
SAMAA TV
Aug 2010 - Feb 2012 | Karachi, Pakistan

Video News Editing, Special Reports, Special Transmissions, TV Promos, Voice over artist, News Production

公司标识
Video Editor (News, Broadcast & Current Affairs)
AAJ TV
Apr 2007 - Aug 2010 | Karachi, Pakistan

Video Editing, News Reports/Packaging, Edit Programs.
Execute Live Transmission of News Bulletins,
Special Transmissions and Live morning shows and Programs.

公司标识
Assistant Director / Video Editor (Entertainment)
Freelance
Jan 2007 - Feb 2008 | Karachi, Pakistan

Animator, Assistant Director / Video Editor, Lineup Producer.

学历

Virtual University of Pakistan
学士, 艺术学士, Mass Communication‎
Mass Communication
2013

技能

熟练 2D Graphics
熟练 Admin Tasks Management
熟练 Adobe After Effects
熟练 Adobe Creative Suite
熟练 Adobe Illustrator
熟练 Adobe Phoo Shop
熟练 Adobe Photoshop 
熟练 Adobe Premiere Pro
熟练 Adobe Suite
熟练 Advocate of Teamwork
熟练 After Effects
熟练 AI Programs
熟练 Analytical Skills
中级 Animation
熟练 Animation Editing
熟练 Animation Software Command
中级 Animations
熟练 Apparel Development Knowledge
熟练 Banner Creation
熟练 Camera Animation Skills
熟练 Client Relations Management
熟练 Cold Callig
熟练 Command on YouTube
熟练 Commercial Videos Knowledge
熟练 Concept Planning
熟练 Configuration Knowledge
熟练 Configuration Switches
熟练 Creative Writing
中级 Designig Logos
熟练 Designing Software Command
熟练 Digital Media Trends
熟练 Digital Video Knowledge
中级 DSLR Handling
熟练 End to End Sales
熟练 Field Task Management
熟练 Google Tag Manager
熟练 Knowledge of Software=
熟练 Leadership Management
熟练 Marketing Email Writing
熟练 Marketing Process
熟练 Motion Graphic Designs
熟练 Motion Graphics
熟练 News Production
熟练 Organizational Project Management
熟练 Photo Editor
熟练 Post Production
熟练 Problem Analysis Skills
熟练 Research Techniques
熟练 SEO S
熟练 Social Media Management

语言

熟练 英语
熟练 乌尔都语