概要


Profile:
Self-motivated professional with the talent to develop and foster creative and innovative solutions. Strong ability meet deadlines multitask and effectively deal with customers and external contacts to the company.

PERSONAL STATEMENT
Results-Oriented. Careful. Efficient. Marketing and Communications Manager having extensive brand marketing experience. Encompassing over 13 years of proven experience in coordinating marketing activities and platforms to support brand awareness, thorough positioning and execution of high-quality leads. Background includes leadership roles catering to team building, strategic planning, marketing, branding, sales, advertising and digital marketing. Excellent track record of developing relationships and materializing strategic partnerships. Familiar with client as well as agency side; therefore, understand the intricacies involved in getting the optimum performance out of teams on both sides.

KEY ACHIEVEMENTS

GreenTech:
1. Established brand image in trade channel to developed long term relationship
2. Organized annual sales conference event resulting in unprecedented value for brand
3. Complete revamp of brand changeover with new logo, brand print, new brand image, brand communication.
4. Created the Company Social media presence on digital Mediums, company profile & Journey video.
5. Fully accountable for social media presence – adapted brand strong image, resulting in significant increase in engagement and traffic
6. Developed Brand brochure website- and currently the revamping is in process
River Edge Project of Vision Developers:
1. Got the best performer certificate and two time bonus on performance


工作经历

公司标识
Marketing Manager
Green Tech- Mobile Sales & Distribution Pvt Ltd
Jul 2013 - 代表 | Lahore, Pakistan


Heading the marketing department with a responsibility of devising idea and integration of campaign plans by using the marketing mix (ATL, BTL, and Digital)
Developing marketing and sales promotional activity plan based on brand need; including an annual budget for marketing activities and brand communication plans to soft the trade and to build a strong dealer relationships.
Execution of Sales & Marketing promotions involved around Consumer Awareness, Customer Involvement & Consumer Engagement- (offline/online) and provide direction to field force in the activity executions, including Retail shop branding, distribution of POSM material in trade channel, marketing events, promotions, advertisements.
Coordination with liaison (Business partners) for the planned product promotional activities execution in conventional sales channel including deployment of POSM material in channel.
Direct agencies for designing of brand communication, leaflets, branding designs.
Successfully re-vamped the brand imagery- new logo, stationery, brand book, brand portfolio, other important brand documents
Vendor management to ensure timely delivery of packing materials i.e. warranty cards, stickers, warranty seals, shrink wraps.
Work closely with departments such as HR for brand portfolio development and sales to execute promotional campaigns.
Develop and manage online marketing campaigns effectively to expand audiences & increase awareness and monitor online presence and executing day-to-day activities on social media platforms, pushing to drive new leads at an effective cost to engaged with users and strengthen customer relationships.
Review, analyze, and direct agency in strategy making to improve the brand image online.
Developed the company broacher website for brand to increase the brand awareness and to have digital presence.

公司标识
Visiting Faculty
PIMSAT & ICBS
Feb 2013 - Sep 2018 | Lahore, Pakistan


• Teaching Management Courses to -b-tech, BS Tech (Hons) bachelor students

公司标识
Floor Supervisor and sales coordinator
Nokia Care
Aug 2012 - Jan 2013 | Lahore, Pakistan


 Available to solve every customer complaint on floor regarding company services and product to make them loyal and Happy and to improve the service level process to make it more efficient and satisfactory for customer experience.
Handling of annoyed and unsatisfied customers and mange to solve their problems and provide best solutions on complaint.
Produce and Present a weekly "white paper" outlining customer issues to senior Manager with the conclusion of everyday customer feedback and breakdown of the past day monitoring checklists.
Mange Sales sections of new Nokia Mobile and Accessories; including arranging of stock display and stock forecast based on sales targets.

公司标识
Senior Team Lead
River Edge Project of Vision Developers
Sep 2011 - Jun 2012 | Lahore, Pakistan


Leading sales and marketing team under the direction of the Marketing Director
Developing daily and monthly sales Report, Recovery Reports of sold and available plots
Responsible of team performance on given targets.
Produce a quarterly and monthly sales growth report
Ensure and maintain the sales record and team performance analysis
Coordination with advertising agency for media buying (print and electronics)
Responding customer queries on phone calls and e-mails
Main responsibilities include managing the Client calls, ensure each individual in team meets and exceeds clients and company expectations. My role requires me to liaise with team and other Internal Departments to ensure smooth flow of information to be deliver to clients. Additionally I am required to analyze performances on a daily, monthly & yearly round trails.

公司标识
Marketing Executive –Operations
Maximizer Advertising Agency
Apr 2010 - Jul 2011 | Lahore, Pakistan


Assist Marketing Manager in making an advertising idea’s for promotional campaign that meets the client's brief and budget
Managing projects executional budgets, monitoring performance of staff to make sure effective campaign result to achieve the brand desired objective through that campaign
Manage the production of materials, including fabrication of Campaign setups, printing leaflets, posters, flyers, uniforms, according as per approved plan by the clients.
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activity performance   
Main Projects:
•    Launch of Wash well liquid detergent nationwide—a market cluster activity•    Launch of Wi-tribe Service door to door in tear 2 cities•    Halal Foods, Tang, Nestle Juice, Lipton Tea etc.

公司标识
Worked as Team supervisor, and team lead, Project coordinator
National and Multinational brands
Jan 2007 - Dec 2010 | Lahore, Pakistan


Worked in various brand activation as brand ambassador, team supervisor, team lead and Project coordinator in associations of marketing firms who work closely with national and multinational brand for brand/product advertisement and endorsement in target audience.  The brand and companies I have served are Nokia, Nestle, Unilever, Panasonic etc.

学历

The Superior College
学士, 工商管理学士学位, BBA(Hons) in Marketing‎
Marketing Management
2011

技能

熟练  Ability to Work under Pressure

语言

熟练 乌尔都语