概要

An experienced professional coming from a multiple industries background starting from Banking to corporate and then finally landing into his dream capacity i.e. Marketing & Creativity; hence Digital Marketing.

From last 8 years he has been with various Digital Marketing Agencies, getting an opportunity to work with brands from different industries namely; Education, Cookware, Food, Medical Services, Travel & Tours, Retail, Fashion, eCommerce & etc. Over the period of that time he has established a strong skill base in Paid Promotions, Lead Generation, Research & Planning, Analytics & Reporting and Idea Generation.

Few of the brands he has worked with are; Sonex Die Cast & Sonex Nonstick Cookware, AusPak International, Damas Pakistan, Hameed Latif Hospital Group, Rungrez Clothing, Mian Travels, Opal Switches & Lights, Al-Fatah The Grand Atrium Mall.


Expertise in Social Media Marketing, Google Ads, YouTube Ads, Leads Generation, eCommerce Marketing, SEO Tactics, Media Buying, Digital Media Planning, Digital Strategy / Communications, Ideas Generation, Proposal Building, Analytics & Reporting, Presentation Skills, Content Management, MS Office and Team Collaboration Tools such as Asana, Slack & Clickup.

Experiences in Adobe Photoshop, Adobe Dreamweaver, WordPress, Email Marketing, Internet Research, MIS Handling, Blog / Content Writing, Banner / Logo Designing, HTML / CSS, and MS Visio.

工作经历

公司标识
Senior Manager Digital Marketing
OptiWise Solutions
Jan 2022 - 代表 | Lahore, Pakistan

As a senior manager digital marketing, i am managing a team of designers, developers, seo executives and content writers for an effective presence on Digital Paradigm including Social Media Channels, Google Search & Display Networks and SEO.
My Duties also includes :

Creating Digital Marketing Mix and Media Buying Plans
Formulating Performance Marketing Strategy
Planning, Monitoring and Tweaking Digital Marketing Campaigns
Planning and executing eCommerce and Conversion Strategies
Digital Sales and Lead Generation
Supervising the design & content team to make sure content guidelines
Making sure that the social media calendars are following timelines
Keeping track of Onsite and Offsite SEO Activities
Keeping track of keywords, campaigns and competition analytics
Keeping up with current digital & design trends
Training new internees for SMM, SEO, Paid Advertising, Lead Generation and Digital Agency Basics

公司标识
Digital Media Manager
Pehchan Digital
Aug 2020 - Jan 2022 | Lahore, Pakistan

Being a Digital Media Manager, I worked on Digital Marketing Proposals & Strategies for various social media platforms like Facebook, Instagram & YouTube. I have also worked on Google Search & Display Ads strategies & campaigns.
My Duties also includes :

Planning Monthly Calendar for Brands
Drafting Social Media Spend Plans with KPI’s
Sharing Weekly & Monthly Analytics with Clients
R & D for new campaign & design ideas
Communicating & discussing the plans with clients to make sure timely approvals
Campaign Planning, Configuration and Execution as per the approved Media Plan
Keeping up with the current trends and audience tweaking as & when required

公司标识
Digital Media Manager
Creative Dots
Sep 2015 - Aug 2020 | Lahore, Pakistan

As Digital Media Manager, I handled all kinds of activities being performed on Digital Marketing Platforms, namely Facebook, Instagram, Twitter, LinkedIn and Google Ads. Starting from Digital Strategy to Proposal Making and from negotiating it to Clients till developing an effective Work Plan for the appropriate executions, together with my team, I played quite a broad role in this aspiring Creative Agency.
My Duties also includes :

Keeping the clients informed of campaign statistics and digital trends via a mix of internal and external presentations & reports
Management of digital communications and advertising specific budgets and spending strategies across all digital platforms; KPI’s set per Social & Digital Campaign
Ensure all brand marketing tactics live up to brand standards and are on-budget/on-time
Digital Sales and Lead Generation for the company and the clients

公司标识
Web Developer
Creative Dots
Jun 2015 - Aug 2015 | Lahore, Pakistan

During my job as a web developer, my duties were to create website proposal for potential clients, present layout ideas, functionality ideas and develop website in  Wordpress CMS.
Also, i had been doing Custom CSS Styling for wordpress projects as and when required.

公司标识
Frontend Web Developer
YouthSol Technologies
Mar 2013 - Jan 2014 | Lahore, Pakistan

Starting as a frontend web developer apprentice, I have worked on Facebook Apps for Marketing Campaigns of Walls Cornetto, Paddle Pop, Sunsilk, Clear Shampoo, Lipton Tea and Brooke Bond Supreme Tea. Furthermore, I got trained on WordPress Development.
My duties included:

Analyzing & Slicing the required slices from given PSD
Coding the HTML Structure
Coding and Applying CSS Style
WordPress website development (Theming, Shortcodes, Page Builders & Plugins, Custom Tweaks)
WordPress Content Management

公司标识
Personal Banking Consultant
Faysal Bank Limited
Nov 2011 - Oct 2012 | Lahore, Pakistan

As personal banking consultant for credit card lending, my job was to search and hunt prospective opportunities for credit card sales.My job duties included:

Preparing Marketing Data
Creating Market Projections and Analysis
Contacting & meeting prospective clients
Negotiating with clients
Taking all required documents & indemnities for Credit Card application submission
Inducting New Parties / Companies / Organizations for the assessment of their Payroll Standards to register them in Faysal Bank's companies classified listing

公司标识
SME Collections Officer
Atlas Bank Ltd
Nov 2008 - Apr 2010 | Lahore, Pakistan

Since our sales department at Atlas Bank was closed, like other banks due to Lehman Brothers bankruptcy, most of us were internally switched to other working departments. As Collections Officer for SME Loans, my duties included:

Follow up clients for loan collections purpose
Tracking & Resolving non-paying loan accounts
Meeting with clients for loan payment settlements
Preparing a portfolio analysis for collection targets
Updating & preparing monthly collections report
Preparing collection waivers for clients
Processing reports of matured Lease Plans for No Objection Certificate

公司标识
EAM-U (External Agencies Management Unit) Officer
Atlas Bank Ltd
Aug 2008 - Nov 2008 | Lahore, Pakistan

Being an EAM-U officer, as the name says External Agencies Management Unit, my job was to check the documents provided by the customers for their loan appraisals to analyze their debt burden as an initial risk assessment.My Duties included:

Collecting required documents from Verification Team and checking their authenticity
Coordinating with External Income Estimation Agencies for evaluation of mortgage documents
Analyzing client's bank statement to calculate Debt Burden
Checking client's Credit History through central bank's credit information bureau to assess repayment & defaulter record
Providing the initial loan assessment report to Credit Analysis team for further risk assessment and credit initiation

公司标识
Trainee Manager (Apprenticeship)
Aqua Rock International
Nov 2007 - May 2008 | Lahore, Pakistan

1. Market Research i. Designing Survey ii. Conducting Survey iii.Tabulating Survey Results iv. Analyzing Results v. Coordinating Further vi. Getting Quotations2. Managing Cash (Payments & Receipts) i. Online Funds Transfer ii. Local Funds Transfer iii. Depositing Cash iv. Withdrawing Cash (Through Cheques)3. Managing Files

学历

University of Central Punjab (UCP)
学士, 工商管理学士学位, BBA‎
Management Information Systems, Marketing (Brand Management, Consumer Behavior), Plus 32 Other Courses
CGPA 2.5/4
2008
Punjab College of Information Technology (PCIT)
中级/A级, 计算机科学学生, I.C.S‎
Computer Sciences and Information Technology
所占比重 42%
2002
The Radiant Way School (TRW)
大学入学/0级, , Matric in Science‎
Biology, Chemistry, Physics
所占比重 52%
2000

技能

熟练 Analytic Reporting
熟练 Branding Ldeas
熟练 Budget Proposals
熟练 Cross Team Collaboration
熟练 Digital Communication
熟练 Digital Strategy
熟练 eCommerce Knowledge
熟练 Google Ads Planning
熟练 Google AdWords
中级 Google Analytics
中级 Google Webmaster
熟练 Idea Generation
熟练 Internet Leads
熟练 Media Planning
熟练 Paid Search Strategy
熟练 Sales Process Knowledge
熟练 Search Engine Ranking
熟练 SEO Audits
熟练 Social Media Marketing
熟练 تقود الجيل

语言

中级 旁遮普语
熟练 乌尔都语
熟练 英语