概要

My aptitude and skill in problem solving, creative thinking, and diversity and resolving complex Customer issues has attracted me into a career in Finance, Administration and Advertising . I am seeking a promising position in a reputable organization, which would utilize my experience and skills. I can prove my leadership skills to my best which I have gained from my present working experience.

工作经历

公司标识
Manager Media Buying
GroupM Pakistan (Pvt) Limited
May 2017 - Sep 2023 | Islamabad, Pakistan

公司标识
Assistant Manager Media Buying
GroupM Pakistan (Pvt) Limited
May 2017 - Oct 2021 | Islamabad, Pakistan

• Negotiating the best price, quality, and placement of advertisements
• Keeping up to date with fluctuations in popularity ratings and developments in the industry
• Maintaining good relationships with media sales staff
• Securing the best airtime slots (print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites.
• Managing media bookings
• Reporting daily droppages, Deviation spots.
• Assisting in the preparation of client media billing estimates under the supervision of the Manager Buying
• Maintaining accurate computer inputting (print insertions, station buys, bonus spots, pre-buy, post-buy analysis input).
• Executing brand scheduling, re-scheduling and shifting/cancellations as required.
• Checking contracts for Buyer and/or Supervisor as required (signing and returning to sales representatives).
• Maintaining buying group’s media contracts and make-good filing system.
• Maintaining client records.
• Becoming proficient with media-related tools (i.e. AXON).
• Assisting in solving/clearing billing discrepancies/queries in a timely manner.
• Attending media seminars and presentations as required; and
• Becoming involved in the actual buying process when appropriate training has occurred.

Clients: PTCL, UFONE GSM

公司标识
Media Planner/ Buyer
Interflow communication pvt ltd
Apr 2010 - May 2017 | Islamabad, Pakistan

• Client/ Suppliers Relationship Management.
• Generate new ideas and shared with client (Ufone GSM) for implement in planning for business growth.
• Closely worked with business development team during new client pitch.
• Developing and Managing media planning and operations / executions.
• Identifying the target audience for a media campaigns and deciding how best to
communicate to that audience.
• Media planning based on Reach, GRP & CPRP to maximize the ROI of the plan.
• Responsible for the monitoring of client billing.
• Reporting to the client - Droppage, Deviation, Double spotting & PIB\'s.
• Assist Senior Planner\'s to work with cross function departments/teams as part of the media
management process.
• Building strong and healthy relationship with client.
• Having strong relationship with different Media vendors for effective and better execution of the campaigns.
• Strong grip on MS Office, Kantar Media.
• Keeping a strong eye on the KPI mentioned by the client through Media Planning and execution of the campaigns.
• Monitoring positions and droppages.
• Coordination with channels to ensure placements, and reduce droppages.
• Generation of weekly droppage report and take up issue with the channel.
• Always meet deadlines given by client.

Clients: USAID, PTCL, UFONE GSM, LAPIS

公司标识
Internee
Jul 2009 - Aug 2009 | Islamabad, Pakistan

学历

Allama Iqbal Open University (AIOU)
硕士, , MS/MBA in Finance‎
Banking & Finance
所占比重 64%
2009
University of Karachi
学士, , B.Com‎
所占比重 57%
2006
Federal Urdu University of Arts, Sciences and Technology
中级/A级, , I.Com‎
所占比重 52%
2003
Federal Urdu University of Arts, Sciences and Technology
大学入学/0级, , Matric in Science‎
所占比重 51%
2001

技能

熟练 Advance Planning
熟练 Benefits Negotiation
熟练 Client Services Orientation
熟练 Conflict Management
中级 Continuous Controls Monitoring
熟练 Cooordination Skills
熟练 Cross Team Coordination
熟练 Customer Service Skills
熟练 ERITOP Tool
中级 Google Ads Words
熟练 Hootsuite 
初学者 Knowledge of ITC
中级 Logistics Management
熟练 Management Skills 
熟练 Managerial Skills
熟练 Negotiation Skills
熟练 Online Media Buying
熟练 Operations Management
熟练 Planning and Budgeting
熟练 Private Limited Companies
熟练 Quality Control Cutting
熟练 Record Keeping
中级 Sales Growth
熟练 Sales Management
熟练 Social Advertising
熟练 Stitching Skills
中级 Stock Audit Planning
熟练 Vendor Management
中级 Written and Verbal Communication

语言

中级 英语

Adraak 联系人

Mussarat Sarwar
(Faysal Bank Limited)