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概要
Result oriented marketing professional with 6 years of experience developing and executing marketing campaigns. Brilliant abilities to handle tasks completion within deadlines, manage internal and external teams. Expertise in FMCG trade marketing, visibility plans, category management, Analysis, planogram and brand management.
工作经历
Junior Trade Visibility Manager
Plan and execute visibility plans, shop branding and freezers branding tasks nationwide with coordination with the regional sales team.
Planning & execution 100 sites for OOH media campaigns nationwide
Planning & execution and tracking of 250 perfect stores to ensure market presence among competition brands.
Formulate cost efficient visibility drives to uplift the trade channels.
Develop POSM (danglers, buntings, stickers & AV signs) and monitor execution in the market through merchandisers.
Develop and execute planogram and ensure availability of must have SKUs.
Handling various marketing vendors to get the work done within timelines.
Senior Trade Marketing Executive
I'm’m a trade custodian of FMCG Brand “Sateen Soft” Better than tissue paper
Hiring, training and evaluating 78 brand promoters and 5 merchandisers nationwide.
Made a complete path to purchase and BTL activities at modern trade store.
Monthly analysis of shop wise retail universe to measure numeric distribution at national level and gap analysis.
Enhanced availability, visibility, accessibility in store execution and shopper experience at 100 modern trade and large grocery store outlets around the country
Planned and developed POSM for primary and secondary display at retail outlets and ensured effective utilization ofshelf space.
Designed and executed planogram for LMT and large grocery stores nationwide.
Regular market visits to ensure consumer promos, merchandising and brandings are executed as per guidelines.
Trade marketing executive
Launched an FMCG brand “Lighthouse Bread” from brand & trade marketing perspective.
Liaison with brand manager and area sales managers to ensure effective service, merchandising, visibility, brand image and integrity across 300 general trade (GT) and large grocery stores in Lahore.
Reporting to the brand manager to assist in day to day marketing operations including market information, social media & vendor management.
Executed OOH media brand launching campaign including 30 hoardings, 8 SMD screens, 200 streamers & creative float advertising in Lahore.
Planning, execution and monitoring of point of sale material POSM including wooden gondolas, iron racks, mini racks, danglers, buntings and stickers. In store executions, consumer & trade promotions.
Collect insights from market regarding product taste & quality to improve product development from production department.
Conducted market survey of 600 General trade & modern trade outlets to identify competitor’s strengths, weaknesses and opportunity for us.
Keeping close coordination with accounts & finance department for payments of vendors.
Marketing Executive
Responsibilities: • Build and retain customer relationship • Market visit and search new prospects • Lead generation and follow up • Representing the organization at various trade exhibitions. • Organizing BTL activities including brand activation and in store branding for new products. • Execution of new product launch events for awareness among target customers. • Coordinating with creative agencies for designing marketing collaterals.
Sales officer
Responsibilities:
• Business development and achieving sale targets
• Market visit and sales analysis
• Maintaining business relations
volunteer
fund raising & Marketing plan
Internee
sales & distribution. order taker
