Responsible for new AF3 division covering Nivea, Marico & Mospel brands for entire Karachi.Secondary sales as per Channels ensuring availability & visibility of Karachi city with two branches. Market development efforts with JBP development and OJT of Field staff.Third party Liaison merchandising, Negotiating & Execution of Joint Business Plan with customers.Route to market implementation. Sectional & outlets Gap implementation. Ground execution of market led activities of Principals.

Responsible for snacks business LMT, GT & Institutions of Karachi city with primary and secondary.Market development with FIFO & pack sizes ensuring availability & visibility instore with merchandising team.Distributor Network & established sales team, developed JBP strategy with customers, OJT of team

Worked on 3 category portfolio, AMS stands at Rs.41 million and turnover stands at Rs.496 million.Looking after primary & secondary sales of markets of Karachi city & Baluchistan coastal belt.Channel development and executions KPI's with ensuring availability & visibility of brands.Rolled out projects 1st position Nationally Retail census, & geo tagging, 1st position HHT usage.2nd position in Merchandising & VSP programs in Karachi city.

Have worked in capacity of Area Manager & handled Retail sales & assisted in WS business.
The Area turnover stands at Rs.1 billion & retail territory turnover stands at Rs.534 million.
Looking after Retail Contributing 55%, GOLY at 4%, including Spreads & assisting WS.
Planning & implementation of JBP with customer on company and area category specific targets.
Rolled out projects Bakery, BBM Cabinets, EDGE, IQ, igniting bush fires for channel projects.
Four Times Awarded Best Training champion KSR by CD Academy for training sessions.

Two years’ experience of Retail Outlet Extension Manager across six distributions in Karachi city and South Region.
Expansion & strengthening gaps between UPL listing & Retail census and POP database at sites.
Lead & monitor effective market coverage via best route to market for incremental sales volume.
Analytical / Contribution / Performance analysis of POP business & assistance to GSM & RSM South.

Leading largest geographic zone with turnover of Rs.115 million, contributing 30% to Area.
Restructured, cost savings & erected new distributors and maintained their health check points.
Development (OJT) of trading skills of Supervisors, DSR’s over 1600 retail & rural outlets.
Implemented training, executed projects Ferrari, Backbone in towns, POP census & Merchandising.

Development of Business Solutions & Generating Sales for Corporate Sector in Karachi.
Providing Hardware & Website Turnkey Solutions, Networking, Internet Connectivity.
Supervise & manage corporate sales team, Branches & dealership network. Manage Call center.

Coordinated & Assistance in Recruitment of 2700 Data entry operators out of 8500 applicant pool.
Development, Supervision of Allied Administration, Utility erection and arranging candidate pools as required.
Provide training, Supervision of HR activities in Morning shift 24/7 (8 Hrs shift) with 1100 Employee’s strength.