Directed all aspects of operations, including resource management, food & beverage management, health and safety procedures, plus the organization of customer meetings and private customers. Ensured the highest quality of health, hygiene, and safety procedures in accordance with protocols set by the company and the local govt. authorities. Collaborated with the M&E department to assure precise implementation of health and safety measurements. Assured smooth running of overall events activities by personally examining and greeting host for all functions held at the hotel. Promoted the hotel's positive image and optimize recognition of the company's operations to accomplish the desired results and targets while complying with the hotel's goals and objectives. Delivered excellent support to sales operations, including combined sales blitz, theme parties, and direct mail promotions to improve event awareness and recognition. Developed strong professional relationships with all operational departments, including housekeeping, engineering, and kitchen to streamline work operations and ensure high-quality service. Coordinated with the sales department, government agencies/departments, vendors, and service providers for ensuring the smooth running of events activities. Controlled and oversaw follow-ups pre-payment while coordinating with the Finance Department. Key Contributions:  Collaborated with the F&B department regarding events, food, and service to successfully execute the catering process and enhance the event experience.  Implement an effective PR strategy in the local community with the aim to increase sales and enhance the hotel's image.  Coordinated with the sales team to ensure that customer's needs and goals are met at each event.  Executed an effective cost controlling methodologies for better utilization of banquet equipment which resulted in minimizing losses and increasing profits.  Increase customer satisfaction and enhance service experience by identifying events related issues through continuous customer feedback and executing appropriate plans for problem resolution  Utilize effective communication capability with all the stakeholders to enhance employee relations and staff morale.  Led site visits and pre-event meetings with clients to check the flow and overview of the event and identify any areas of concern

Conducted market trend analysis, identified new business opportunities, and recommended appropriate marketing content as well as provide administrative to various projects including meeting schedule, transcribe notes, and prepare memos. Effectively oversaw all promotions for both sites, including creative and offer selection as well as manage brand coordination. Fostered and maintained strong working relationships with key clients and enhanced the client's satisfaction level through promptly addressing concerns. Grew and maintained a quality network of business relationships with all stakeholders to identify new business opportunities and met organizational objectives. Key Contributions:  Provided high-level support through developing and implementing effective sales strategies, which increased organizational sales and revenue.

Oversaw all functions including wedding preparation, event start-up, media relations, Sales Conference, and onsite inspections as well as closely worked with Pepsi, Standard Chartered Bank, Engro, United Snacks, ICI Dulux, Huawei, and Samsung ensuring a high level of service. Administrated high valued projects including Malik Riaz Family Wedding preparations, Engro Sales Conference & fashion show, and Cambridge University conference. Formulated and organized project proposal from inception to completion including Development, production, and on-time delivery. Organized and spearheaded market strategies and PR activities, including sub-divisions and clients in accordance with J&S corporate identity to increase brand awareness. Ensured accurate flow of communication and engagement with all regional clients including Islamabad, Karachi, Lahore, and Faisalabad. Controlled and forecasted overall project budget as well as implementing costeffective procedures to increase profits and reduce operational cost. Attentively coordinated with the creative and art department to meet the client's requirements and increase satisfaction. Key Contribution:  Secured positive coverage in trusted media outlets by carefully administrating functions including booking and media for J&S events, start-up, and on-site coordination.  Cultivated sustainable relations with the clients and executed events process in compliance with client’s requirements and needs.  Eliminated errors and assured smooth running of events by conducting onsite inspections.  
Additional experience:  Teacher at English Grammar School, Esena Foundation High School, and Standard Model School  Internship at National Bank Of Pakistan