As the Manager of Marketing at Mustaqim since FEB 2018, I have been responsible for developing and implementing strategic marketing initiatives to increase fabric awareness and drive sales. My key responsibilities include creating channel marketing, analyzing market trends, and collaborating with cross-functional areas to ensure consistency.I have successfully led a team of professionals in executing various tactics, resulting in a significant increase in customer engagement and sales. Additionally, I have played a crucial role in launching fabrics and services, conducting market research, and identifying new business opportunities to drive growth.Through strong leadership and strategic marketing skills, I have been able to contribute to the overall success of the company by achieving and exceeding key performance indicators. My experience at Mustaqim has allowed me to further develop my marketing expertise and make a positive impact on the organization's bottom line.

Accountabilities:

Sitting with the Design and Production departments for latest designs and styles.
Strategic overview of the fashion brands forward by spotting new fashion trends and areas of growth which will be profitable for the fashion/retail company.
Liaison with the team of Product Developers & designers, for the creation and delivery of new products, in conjunction with the design, production and technical team.
Identification of new opportunities to create competitive advantage, ensuring the product of the fashion/ retail company whether it is women’s wear, menswear, children’s wear, fashion accessories is unique and on trend.
Taking into consideration design, commerciality and technical issues and need to have an understanding of marketing factors as well as fashion garment construction and design.
To ensure the new product design is interpreted and manufactured to the correct standard.
Tack pack generation

Buyers Portfolio: WAL-MART (USA, ASDA, MEXICO, CHILE), ROSS STORES
As Senior Merchandiser for Alkaram Towel Industries from 2010 to 2014, I was responsible for managing all aspects of the export marketing division. My key responsibilities included liaising with international clients to understand their requirements and develop merchandise accordingly. I was also responsible for negotiating contracts, pricing, and delivery schedules to ensure client satisfaction and timely delivery of products.Additionally, I oversaw the product development process from inception to completion, working closely with designers, production teams, and quality control to ensure all merchandise met standards and customer expectations. I also managed a team of company, providing guidance and support to ensure department goals were met.Overall, my role required strong communication skills, attention to detail, and the ability to multitask in a fast-paced environment. My experience at Alkaram Towel Industries has equipped me with the skills necessary to excel in a merchandising role.

As the Marketing Manager at X-PERTEX Denim Fabric Mill from 2009 to 2010, I was responsible for developing and implementing marketing strategies to promote our denim fabrics. My key responsibilities included creating marketing stratagies to increase awareness, managing platforms to engage with customers, and analyzing market trends to identify opportunities for growth.I worked closely to ensure alignment between marketing and sales efforts, and collaborated with design teams to develop denim that catered to customer needs. I also managed relationships with key clients and attended industry network.Overall, my role at X-PERTEX Denim Fabric Mill allowed me to use my skills in strategic marketing, management, and customer engagement, leading to increased market sale and revenue growth for the company.

Buyer Portfolio: RUSSEL (UK), VF WRANGLER, HERO, MAVERICKS (UK), JAKO & KAPA (Germany)
Accountabilities

Managed national and multi-national clients within the garments and textile industry sectors.
Gained significant garments order through sampling, personal attention, presentations, together with preparation and negotiation.
Responsible for monitoring of pricing actions and design to ensure profitability improved at all times.
Regularly accompanied people to assist and guide them towards consultative order completion techniques.
Ensure approvals and sampling.
Ensure all material requirements should be on time to complete order.

Buyer Portfolio: AMTAI IMPORTS INC. USA (BRAND : WHITE SIERRA), AFTICO BLUE WATER - USA
Accountabilities

Checking/analyzing quotations of products negotiation with buyer.
Price finalization after costing review and negotiation with buyer.
To ensure maximum profit margin, cross costing across style base.
Attend buying review meeting.
Prices negotiation with local/overseas suppliers.
Coordination between vendor and air/sea forwarder to make sure smooth shipment.
To monitor sample development according to Shipment.
To ensure supplier understands design requirements and they are made as required.
Regular follow up with factories on current orders and inquiries.

Buyer Portfolio: WAL-MART USA, LEVI'S STRAUSS
Accountabilities

Responsible for product development, order.
Production follow-up, day-to-day communication with Suppliers and buyers.
Set priorities, pro-activeness to finish the Job on time.
Anticipation and take up daily routine works.
Take up Fabric, Trims and Accessories required to start production.