Responsible for achieving the Primary/Secondary Sales Targets.n Strategic planning for business development that includes strengthening of existing distribution network development of new markets by setting up new distribution networks.nPlanning and implementation for market development including route restructuring, infrastructural adjustment n Lead, guide, motivate and evaluate the performance of DSF on daily basisn Ensuring the Awareness and deployment of Consumer Promotions and Trade Offers in marketnDevelopment of sales forecast to facilitate supply chain for proper and timely products availability to fulfill customer demands.nSupervising of sales reporting to make sure the data is correct and standardized to be used in future planning. nManagement of distributors expectation (ROI, Profit) to maximize his interest in our business but not at the cost of company interests or trade partners.nContinuously focusing on Market intelligence to keep an eye on competitors activities for maintaining the market status cue and making our brand preferable to trade. n Managing sales Force.