Leadership qualities with lethal combination of smart strategy, execution & track record of turn around,
• More than 20 years of diversified & multifaceted experience in retail sales whole sales & corporate sales operations & project management of FMCG.
• Ability to set clean direction for self & teams, get result from every type of teams, take calculated & timely decisions and deliver outstanding results in most difficult & challenging environment and situation through effective & efficient execution.
• Proven track record of inculcating confidence, passion, drive and positive mindset in the team by leading it from front & by example.
• Believe in positive attitude, open mind, open communication, out of box thinking and respecting others point of view.
• Love to take challenges, initiatives, working with diverse people and environment.
Lead Zonal Manager Sales (Retail) (Jul 2013 – On Job)
Tapal Tea (Private) Limited
• Managing Distribution setup, having the distribution network in 13 Territories with the territorial boundaries from Lahore all territories, Sheikhupra territory and Kasur territory, Raiwind territory and Muridkey territory.
• Managing the business with the Team of 02 (ZSM’s) 13 (TSE’s) in Lahore-A Zone / Lahore-C Zone (TSE’s).
• Managing the business contribution of 24% in Region which is 2,532,000 kg in volume and having the value of Rs. 1,752,500,000 per annum.
Zonal Manager Sales (Retail) (Dec 2009 – Jun 2013)
Tapal Tea (Private) Limited
• Managing Distribution setup, having the distribution network in 24 Towns with the territorial boundaries from Lahore, Pattoki, Okara territory and Sahiwal territory.
• Managing the business with the Team of 05 (TSE’s) in Lahore Zone / Sahiwal Zone (TSE’s) base in Lahore/ Pattoki, Okara and Sahiwal territories.
• Set the basic systems of Sales and Distribution through Maximize Coverage, Develop Trade Relations, Focus on Range Availability & Improvement in Displays.
• Made the strong business foundation by focusing on Productivity Ratio, POP’s Drop Size, and Daily Target on Daily Basis.
• Develop Rural Pocket as chunk of sales are in rural penetration.
• Increase the business by rationalizing distributor Market’s receivables.
• ROI Management.
• Day to Day monitoring of Primary & Secondary Sales with the comparison from last year achievements and current year achievements with targets.
• Prompt competitor feedbacks with the counter activity plans.
• On the job training, couching & grooming would be the part of my market visits.
• Build the strong target oriented and highly motivated team.
• Co-ordination with marketing on their BTL and brand development activities.
Assistant Manager Sales (Out of Home) (July-2005-Nov 2009)
Tapal Tea (Private) Limite