-Running campaigns to increase sessions and sales.
-Update website keeping in mind Brand visiblity.
-Track Campaign performance
- Make monthly report of entire dept for HOD, Heads of Dept and CEO
-Track Sales

Created flows on MoEngage to ensure that every touchpoint is valuable, enhancing customer engagement and maximizing the effectiveness of marketing efforts throughout the customer lifecycle.
Developed and executed strategic plans to improve customer acquisition, resulting in 50% increase in downloads and decreasing CPI.
Led cross-functional teams to align marketing and business goals, fostering collaboration and achieving consistent results.
Spearheaded innovative initiatives that drove customer engagement throughout the customer journey.
Implemented growth experiments to achieve rapid and sustainable business growth.
Played a pivotal role in gathering and refining requirements for MMP and customer engagement tool integrations to meet business and marketing objectives effectively.
Ensured effectively set up A/B test campaigns for experiments and hypothesis testing
Ensured proper quality control of campaigns being launched
Setup reporting of KPIs on metabase, Adjust and Google Analytics

Implemented ASO strategies to enhance Oraan\'s visibility and increase its ranking on the Play Store.
Growth Optimization: Developed and executed growth experiments and strategies to identify and implement ideas for improving key performance indicators (KPIs) related to growth.
Cross-functional Collaboration: Collaborated closely with product, verification, and marketing teams, working side by side to address growth challenges and achieve business objectives.
Scalable Growth Strategies: Developed and implemented scalable growth strategies, leveraging a combination of organic and paid channels to rapidly expand user base.
Customer Life-cycle Management: Successfully hacked the customer life-cycle process, including running campaigns and collaborating with product teams to implement features and enhancements.• Growth Optimization: Developed and executed growth experiments and strategies to identify and implement ideas for improving key performance indicators (KPIs) related to growth.
Cross-functional Collaboration: Collaborated closely with product, verification, and marketing teams, working side by side to address growth challenges and achieve business objectives.
Scalable Growth Strategies: Developed and implemented scalable growth strategies, leveraging a combination of organic and paid channels to rapidly expand user base. • Customer Life-cycle Management: Successfully hacked the customer life-cycle process, including running campaigns and collaborating with product teams to implement features and enhancements.

Skills: Customer Acquisition · Channel Growth

I lead a team of interns to resolve complaints swiftly and timely. My job is to report on potential issues and resolve customer complaints before customer are aware of any issue that they need to complain about. I also make presentations and reports to show the progress of my dept.

Love the camaraderie of the TCS Family.