AI powered digital marketing professional with 8+ years of expertise in marketing management, business development, performance marketing, and cross-functional project management. Specializing in Meta Ads, Google Ads, SMM, WordPress, content creation, and data-driven media buying. Proven expertise in audience targeting, conversion optimization, and crafting high-converting campaigns.
Optimized social media platforms, improving engagement by 60%.
Strategize and execute meta-ad campaigns to boost NGO visibility and drive donor engagement.
Develop compelling social content (visuals, videos) aligned with nonprofit storytelling, enhancing organic reach and fostering community interaction.
E-commerce Growth & Performance Marketing through targeted Meta ads, Google ads, and optimized sales funnels.
Created high-converting creatives, ad copies, and video content, enhancing brand engagement, customer trust, and online visibility.
Successfully executed two trade shows that boosted brand visibility and sales.
Led cross-functional teams of 6 across Rawalpindi, Kashmir, and Haripur, driving business development, data management, and operations.
Designed business structure, corporate branding, and franchise management, increasing revenue by 25% annually.
Accomplished and organized all marketing, advertising, promotional staff activities as well as direct market research with a conversion rate of 55%.
Increased the company’s sales by 65% through the implementation of a dedicated marketing plan to bring in more business.
Developed professional relationships with clients and delivered exceptional account servicing.
Conducted and spearhead seminars and workshop marketing fair, which resulted in increasing the company’s clientele by a staggering 58%.
Reviewed constantly the client feedback and then suggested ways to improve the processes and customer service levels which gained the satisfaction rate from 81% to 95%.
Formulated budgets for ongoing campaigns, effectively flourished marketing vision of Subway & Steered effort towards assessing customer segmentation and target accordingly.
Developed and implemented a 2-year marketing strategy that successfully met all marketing and sales objectives by 100%.
Ensured that new clients will grow into a loyal customer base in a specialist niche market by implementing a new loyalty program.
Fostered quarterly sales by a 45% increase in total revenue while minimizing cost factors that adhere to business sustainability.