Holistically managing digital assets such as websites, social media platforms, ad campaign managers, email marketing and webinars software for a consistent online branding.
Managing successful lead generation campaigns through Meta, LinkedIn, and Google, targeting the Middle East region.
Event Collateral Management: Lead the creation of sales and branding collateral (brochures, booth designs etc.) for multiple on-ground teams participating in or hosting various tech events, bolstering brand visibility and lead acquisition.

Achievements

Directly developed new websites for Abacus Consulting, Abacus Cambridge Partners and Profacus using the platform HubSpot CMS Hub.
Initiated consistent social media posting strategies for Abacus Consulting and Abacus Cambridge Partners, resulting in organic growth of Impressions by 67% and 35%, and following by 44,823 and 3289 (LinkedIn), respectively for both brands in one year.
Improved the conversion of leads to MQLs through targeted ad campaigns to 13% and pioneered lead capturing from website through improved content generation and SEO practices.
Lead Database Development: Guided multiple sales teams in building suitable databases of companies and contacts using tools such as ZoomInfo and Seamless, to facilitate ad campaigns, email campaigns and cold calling.
Managing email campaigns to target and nurture contacts of different industries in Middle East, achieving open rates between 14% to 31% and click rate between 1.9 to 4.7%.

Manage digital assets of all the brands which includes their websites and social media pages.
Align and execute all digital marketing activity with BTL/ATL marketing activity (OOH and PR campaigns).
Manage all e-commerce partners of the brands.
Manage content development on all websites.
Manage products photoshoots and video shoots.
Assist in packaging content and design.

Achievements

Led the projects to develop new websites of Dawn Bread, Dawn Foods and Doughstory.
Initiated practices to manage social media activity, audience and ads through Business Manager tools.
Initiated the practice to utilize digital media agencies for digital designs and videos.
Initiated the practice to work with emerging e-commerce platforms to improve sales.
Initiated digital advertisement campaigns for brands in Pakistan and other countries.

Created and scheduled posts on social media platforms for clients.
Managed community and queries for clients on social media.
Strategized and managed ad campaigns to improve ecommerce sales and engagement.
Improved off-page and on-page SEO of websites.
Coordinated with developers to improve performance and User Experience of website and app
Prepared reports of website and social media activity for past campaign analysis and future marketing planning.
Coordinated with clients to address their concerns and develop plans for the future marketing activities for their business.

Managed Data Entry team to manually target and extract emails of employees of potential client companies
Created and launched email nurture campaigns to generate leads
Created and scheduled posts on LinkedIn and Facebook
Created designs for social posts
Strategized and managed LinkedIn ad campaigns to generate leads and improve engagement
Proofread and optimized blogs published on the website
Edited and updated brochures and white papers as per requirement

I serve a 3rd party for multiple B2B projects. My primary task is to handle email marketing and paid ads while also assisting in any other digital marketing activities whenever required.

My job was to plan, manage and execute all digital marketing activities of my company while also assisting sales team to give presentation to visiting potential clients and manage active clients list.

I worked for a US based logistics solution provider. As the only marketer for the company I handled all the tasks related to marketing.