Bravia TV, Home Theatre and Home Audio Visuals Categories.
▪ Supervise & Control - Purchases, Sales, Inventory, Profitability and Stock Ageing.
▪ Negotiation with SOMEA (Sony Middle East and Africa) reference to Prices, Promotions, Stock Support and Activities etc.
▪ Define product ranges for different customer segments with relevance to data provided by Sales & Retail.
▪ Developing and implementing a market plan, working with all departments to execute.
▪ Coordinate with Sales, Planning & Control and Finance to better analyse on-hand and market stock, as well as product sell-out.
▪ Annual budget planning and sales forecasting.
▪ Develop forecast methods and solutions by analysing current and historical market trends and patterns of sell-out.
▪ Organize Events such as Dealer Conventions, Product Launches, etc.
▪ Participate in the product training for the organized channels and Sony Showrooms.
▪ Merchandiser Management and control.
▪ Develop product offers by defining bundles and price according to channel type.
▪ Managing the entire product line life cycle from Introduction (New product) to Decline (End of Life).
▪ Gather market intelligence coupled with research on competitor products and activities in the local market.
▪ Maintain Intelligence Reports - Competition, Retailer and industry activities

Home Audio-Video and Personal Audio Division
▪ PSI Management
▪ Regional Distribution, Channel Strategy & Management
▪ Inventory Planning & Management
▪ Retail Market Display Planning & Execution.
▪ Annual Budget Planning & Sales Forecasting.
▪ Plan, implement and monitor yearly sales target and report achievement of sales and profits.
▪ Promotion Approvals
▪ Activities related to development of product advertisement through brochures, leaflets, seminars and exhibitions.
▪ Maintain and update product catalogues.
▪ Advertise and display in different media.
▪ Maintain and update knowledge of market trends and competitors’ movements.
▪ Provide administrative support to the sales Department, including daily sales update, dealers’ stock compensation and credit notes management.

Recording Media and Energy Section
▪ PSI Management
▪ Product positioning and Price Positioning
▪ New Market Development
▪ Allocate products are across the channels and regions.
▪ Inventory Planning & Management
▪ Retail Market Display Planning & Execution.
▪ Sales Forecasting
▪ Sales order Approvals
▪ Prepare the requirements for the marketing conventions such as: display products, specification sheets, podiums, stands etc
▪ Coordinate with the regional Sales teams to distribute the marketing materials such as: POP Materials, Catalogues, posters, flyers, rollups…etc.
▪ Managing the production of marketing materials according to plan, including leaflets, posters, flyers, newsletters and e-newsletters.