Dedicated Retail Audit Manager with a proven track record of managing national-level retail merchandising field audits through retail audit tools to maximize brand visibility and exceed given sales targets in the market. Adept at optimizing brand presence and market performance through expertise in Brand Share of Shelf, Planogram Compliance, Band Visibility, and Brand Proposition. Adept in gathering Competitor Intelligence, leading cross-functional teams, and providing exceptional customer service. Known for designing Wireframes for Audit Applications and enhancing Retail Merchandising strategies. With 15 years of experience in multiple roles in the market.
Ø Managing Red Bull Front End Retails Audit (Red Bull Perfect Store Audit)
Led 4 auditors in Lahore, Karachi, Islamabad.
Responsibilities
• Hiring and training of Auditors.
• Analysis of store list and preparing project cost.
• Preparing auditor-wise store cycle.
• REX app training.
• Monitoring daily target vs achievement.
• Validation of audit data.
• Rectify validation findings.
• Correction data report to client OPS team.
Ø Managing Walls Front End Retail Audit on all over Pakistan
Led 29 auditors all over Pakistan.
Covering 74 Cities in all over Pakistan
Responsibilities
• Training retail auditor – perfect city audit KPIs
• Channel wise Planogram
• Product share of shelf
• Cabinet type/size and asset placement
• OSA-MH and SOS
• Competitor Insights
• Cabinet Placement
• Intruder
• Brand Visibility
• Product Promotion (Client and Competition)
• Reports
• Assign and monitor daily target VS achievement.
• Preparing map linked to national audit call cycle.
• Preparing master files for smart 2.2 application.
• Managing and planning audit cycle vs. assigned Store list – Nationally.
• Preparing audit compliance (KPIs: Planogram, OSA, SOS, Branding, Competitor Insights, Visibility)
• Reporting audited and non-audited stores to Client (not found stores, non-cooperative and closed stores).
• Reporting Walls perfect city audit compliance to internal management & client.
Ø Managing and Led CCI (Coca Cola) Front End Retail Audit on all over Pakistan
Led 12 auditors all over Pakistan.
Covering 5 Mager Cities in all over Pakistan
Responsibilities
• Training retail auditor – audit KPIs
• Chiller Audit – Availability, Chiller Count, Chiller type, Competitor Chiller
• SKU Availability – SKU check and Count, Chilled, Primary Warm, Secondary Warm
• Intruder Check – Type of Intruder.
• Display Check - Permanent, Temporary Activity
• POSM Check – Shelf Strips, SIS, Gandola/Iron Racks, Lit. Talkers, OCD, Posters and Promotional Flex Branding.
• Branding Check – Facia, Canopy, shutter, Cash Counter
• Promotion Check – Tumbler Promo, Masala Promo, Free Liquid, Price Off
• Price Check – CCI Pricing and Competitor Pricing
• Retailer Engagement Program - Merchandising activity Short Agreement
• Competitor Insights - Chiller, Branding, Display, Consumer Promotions
• Front End Retail Audit of modern trade (Unilever perfect store).
24 Towns and 136 MT Stores are covered in Faisalabad Region.
• Back End Retail Audit of general trade (Unilever perfect store).
• Nationally Lead Mystery Audit Project (Velo - British American Tobacco).
• Stock Controller Project- lead Faisalabad region (Velo - British American Tobacco).
Responsibilities
• Enhance Shelf product availability, in-store displays, and Brand share in the market.
• Reporting low-potential and high-potential channels via audit compliance to focus more.
• Managing and planning audit cycle vs. assigned Store list – Nationally.
• Handling master data for Smart 2.2 application- Nationally
• Training retail auditor -PS KPIs and smart 2.2 application (UPL PS Audit Team, PTC Mystery auditor).
• Report Management (PPTs, Data Analysis, Pivot Reports and Excel)
• Managing and coordinating promotional activities and competitor Activity - Retail Audit Compliance, Mystery Audit compliance to internal management & client).
• Clients’ assets visibility and status reporting (Inside Intruder, inside Competitor, Damage assets, wrong execution, or placement of assets)
• Coordination with Sales and visibility team in stocks and visibility noncompliance stores.
Coordination with IT team to update clients’ dashboards and Smart 2.2 application.