Managing the Day-to-day performance of Dynasty Fabrics, working with the E-commerce team and key people within the organisation (Logistics, Supply Chain, IT, Marketing, Client Care) as well as external 3rd party agencies.
 Responsible for overseeing the product life cycle, CMS updates and product publishing to ensure Digital content is delivered on time for all new launches and campaigns.
Monitoring website performance, orders, sales, stock and deliveries, working closely with the IT and Logistics teams in solving client and system issues
Managing daily sales performance across traffic, customer demographics and purchasing behaviour to drive insights, inform e-Commerce strategy and new initiatives
Checking the sales funnel from the beginning to the end, tracking leads and converting them.
Managing the Digital Advertising campaigns (Facebook & Instagram), ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
Exploring opportunities to increase traffic to website through paid and unpaid initiatives while adhering to brand values, in partnership with Media and PR.
Overseeing the relationships with external agencies, briefing on E-Commerce strategy to influence Performance marketing.
Monitoring and maintaining the E-commerce budget in partnership with the Director, ensuring all costs are maintained to support the E-Commerce P&L
Regular review of competitor websites to review product, functionality, service, and E-Commerce USP’s ensuring the team are up to date with industry benchmarks

Marketing & Sales Department
• Learned about the products general & technical specifications.
• Trained by professionals
• Acted as a sales representative in the target market.
• Visited hospitals for sales meetings.
• Brief doctors and medical staff about the company products.
• Analyzed international competitors and their strategies
• Completed monthly target

• Completion of projects related to SMM, SMO, facebook and instagram ads campaigns

• Created professional graphic banners for different social media campaigns
• Professional editing of fashion portraits, removing backgrounds and creation of layouts
• Wordpress development and products uploading for different clients
• Video animations and photography projects
* Online research and created reports on excel

• Responsible for planning, strategizing, and executing events for brand (Lifewares, it’s all about you & your home),
• Intern Servicing
• Facilitated Interwood in brand strategy