Digital Marketer

AA Exchange Company (Pvt) Ltd.

Islamabad , Pakistan

Apply Now

Posted Yesterday 134 views Report Job

PKR. 40,000 - 50,000/Month

Key Responsibilities:

Social Media Advertising & Management:

Plan and execute paid campaigns on Facebook Ads, Instagram Ads, YouTube Ads, and Google Ads.
Optimize Reels Ads, Display Ads, and Video Ads to maximize ROI.
Develop and implement content strategies for social media growth and engagement.

SEO & SEM Strategy:

Perform keyword research and optimize content for organic search rankings.
Implement on-page and off-page SEO techniques to improve website visibility.
Manage and monitor Google Ads campaigns, including search, display, and shopping ads.
Track and analyze Google Analytics, Google Search Console, and SEO reports.

PPC & Performance Marketing:

Set up, monitor, and optimize PPC campaigns to drive lead generation and conversions.
Conduct A/B testing to improve ad performance and engagement.
Allocate budgets effectively across platforms to maximize ROI and reduce CPA.

Content & Video Marketing:

Develop engaging YouTube and Instagram Reels strategies to boost brand awareness.
Work with the content team to create high-performing ad creatives and video scripts.
Monitor trends in short-form content (Reels, Shorts, TikTok) and implement best practices.

Analytics & Reporting:

Analyze campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
Generate weekly and monthly performance reports with insights and recommendations.
Track KPIs such as CTR, CPC, Conversion Rate, and ROAS to optimize campaign performance.

Requirements:

Experience: Minimum 2-5 years in digital marketing, paid ads, and SEO/SEM.
Education: Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory).

Skills & Tools:

Proficiency in Google Ads, Facebook Ads Manager, Instagram Ads, and YouTube Ads.
Strong knowledge of SEO, SEM, PPC, and performance marketing strategies.
Experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Facebook Pixel.
Strong analytical and problem-solving skills.
Excellent communication and content creation abilities.

Preferred Qualifications:

Google Ads Certification and Facebook Blueprint Certification (preferred).
Experience managing large advertising budgets and scaling campaigns.
Knowledge of influencer marketing and affiliate marketing strategies.

Skills

Adobe Creative Suite Artificial Intelligence Knowledge Website Promotion Business Development Strategies Social Media Optimization

Job Details

Industry:

Banking/Financial Services

Functional Area:

Marketing

Total Positions:

10 Posts

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Age:

18 - 30 Years

Education:

Bachelors (BCS/BS) only

Career Level:

Experienced Professional

Experience:

2 Years - 5 Years

Apply Before:

Mar 20, 2025

Posting Date:

Feb 19, 2025

AA Exchange Company (Pvt) Ltd.

Banking/Financial Services · 301-600 employees - Islamabad

AA Exchange is an established name in the money Exchange and Remittance business market and has been serving customers through our various products and services over more than 13 years. I am honored to say that AA Exchange is always striving to provide the additional services to meet customers financial needs, not only foreign currency exchange but also in-home remittances. We are the only exchange house in Pakistan providing Money Gram, Western Union and RIA Financial remittance services under one roof. As a part of our strategy for reaching out to the customers, we are opening more branches across Pakistan, locations most convenient for customers not only in urban areas but focusing on rural areas as well. AA Exchange is the name of trust and professionalism that cares for its customer.