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Posted Oct 29, 2024 221 views
PKR. 200,000 - 250,000/Month
Roles and Responsibilities
- Serve as overall project manager and liaison for lead generation tactics for B2B targeted campaigns including but not limited to
- Develop and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
· Track and analyze program metrics against KPIs
- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Job Requirements
- Proficient in spoken and written English
- Excellent copywriting skills
- Google Ads Search and Display certified
- Google certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
Master's In Marketing
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Nov 29, 2024
Posting Date:
Oct 29, 2024
Aleph Business Solutions
Consultants · 11-50 employees - Karachi
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