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Social Media Ads Executive

We are seeking a skilled and experienced Social Media Ads Manager to join our dynamic marketing team. The ideal candidate will have a strong background in managing successful social media advertising campaigns, particularly on the Meta (Facebook and Instagram) platform.

Key Responsibilities:

Campaign Management:

Develop and execute comprehensive social media advertising strategies to achieve target business goals.
Manage the end-to-end process of social media ad campaigns, including audience targeting, budget allocation, ad creation, and optimization.
Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign performance.

Creative Development:

Collaborate with the design team to create visually appealing and engaging social media ad creatives.
Provide guidance and feedback to the design team to ensure ad creatives align with brand guidelines and campaign objectives.
Test different ad formats, visuals, and messaging to identify the most effective approaches.

Reporting and Analytics:

Track and analyze key performance metrics, such as reach, impressions, click-through rates, and conversions.
Prepare comprehensive campaign reports and present insights to stakeholders.
Identify trends and opportunities for improvement to enhance the overall effectiveness of social media advertising efforts.

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field.
Minimum 2-3 years of hands-on experience in managing social media advertising campaigns, particularly on the Meta (Facebook and Instagram) platform.
Proficient in using Meta Ads Manager and other social media advertising tools.
Strong understanding of audience targeting, ad optimization, and campaign performance analysis.
Excellent creative and design skills, or the ability to work closely with the design team.
Analytical mindset and data-driven decision-making skills.
Effective communication and presentation skills.
Strong time management and project management abilities.