Over the past couple of decades, business organizations across the globe have digitized their processes and daily operations. Some future focused organizations have even incorporated artificial intelligence to streamline workflows and supply chains. Owing to this, the jobseekers, even the fresh graduates, are now expected to have a set of certain digital skills that are necessary to run the basic operations of almost every other business today.
While a handful of educational institutions have revised their curriculums to meet the growing demand for digital know-how, many are yet unable to provide the essential digital skills to their students.
In this article, we’ll talk about some digital skills that are necessary for the educational institutions to incorporate in their curriculum, to make their students meet the job industry needs.
- Social Media Management
As per recent surveys, an approximate of 2.7 billion people are now actively using social media worldwide and a vast majority of them are active on mobile devices. The ability to use social media is the core skill every business organization needs these days. To put it in a nutshell: the organizations want their employees to reach out to customers through social media and drive traffic to their products for potential conversion.
- Search Engine Marketing
According to an estimate, Google receives around 63,000 searches per second each day, making it above 6 billion searches, which are carried out in a single day. By making effective use of search engine marketing, one can capture a part of 6.5 billion search results and ensures profitable conversions. Since most of the companies are in the business of selling services or products, it’s imperative that their brand is easily found online amongst the competition.
- Data Analytics
If you’re not measuring it, you’re not managing it. The data analytics empower professionals to make educated and data-driven decisions in their roles. The numbers clearly define the success or failure of a campaign. The key to learning analytics is to know what data to collect and measure to ensure successful campaigns. As the companies spend significant amounts on marketing their products, they cannot afford to rely on trends and gut instincts.
- Content Marketing
Every business is driven by content; may it be in the form of brochures, product descriptions, catalogues, blog articles & guides, newsletters, videos, podcasts, infographics and even the social media statuses. Without content, the potential customers of any business wouldn’t be able to understand the unique selling proposition of their products or services. To put it in a nutshell, content drives brand awareness and generates leads.
- Social Selling
An approximate of 70% sales professionals these days make use of social selling tools to connect with and to influence current as well as potential customers. The sales professionals need to be where their prospects are: online. As social selling is proving its worth for sellers that use it – 90% of top salespeople use social selling tools successfully – it is becoming more and more important for new hires to have experience using sales technologies.
- Pay-Per-Click Marketing (PPC)
PPC is a popular way for brands to get website traffic quickly. Companies with big budgets can easily get their search results to appear on Google’s first page, thereby guaranteeing massive search engine traffic. The most popular PPC advertising model is Google’s very own Ads program. Learning this skill at the early stage of career can help fresh grads becoming more employable.
Facebook
Google + 
