Assistant Manager Social Media Marketing

The Assistant Manager of Social Media Marketing at Blue Group of Companies plays a crucial role in enhancing our online presence and engaging with our audience. This position focuses on developing and executing social media strategies that align with our brand's objectives. The ideal candidate will possess a strong background in content creation, brand management, and community engagement, ensuring that our social media platforms are both appealing and effective. With an emphasis on fostering a vibrant online community, the Assistant Manager will collaborate closely with various internal teams, including the graphics department, to produce high-quality creative content that resonates with our target demographic. The successful candidate will bring a minimum of 3-5 years of experience in marketing, showcasing their ability to manage daily marketing tasks efficiently in a fast-paced environment without any direct team management responsibilities.

Responsibilities

Oversee the overall social media management strategy, ensuring alignment with the brand's marketing goals and objectives.
Engage with the audience across various social media platforms, responding to inquiries and fostering community interaction to build strong relationships.
Develop and implement social media campaigns that enhance brand awareness and drive traffic to ongoing marketing initiatives.
Monitor and analyze social media performance metrics, producing detailed reports to inform future strategies and highlight areas for improvement.
Coordinate effectively with internal teams, including marketing, sales, and customer service, to create a cohesive approach to messaging and outreach.
Collaborate with the graphics team to develop eye-catching and relevant content that captures the essence of our brand and engages our audience.
Ensure a consistent voice and branding across all social media channels, maintaining the integrity and identity of the companys messaging.
Stay up-to-date with the latest trends in social media marketing, continuously seeking opportunities for innovation within our strategies.
Develop content calendars to plan and organize social media posts, ensuring timely and relevant communication with our audience.
Assist in managing daily marketing tasks including scheduling posts, managing content approvals, and maintaining the social media calendar.