Posted Apr 18, 2024 162 views
We are seeking a highly skilled Media Buying Expert to join our team and lead the development and optimization of digital media plans for our clients. If you thrive in a fast-paced environment, excel at managing digital advertising budgets, and have expertise in Meta & Googles Ads campaign management and optimization, we want to hear from you.
Roles & Responsibilities:
- Develop strategic digital media plans aligned with client objectives and target audience demographics.
- Run Ads & campaigns on Meta Ads & Google Ads.
- Manage and optimize digital advertising budgets to ensure efficient allocation across platforms and campaigns.
- Plan, created and managed PPC campaigns across a variety of channels.
- Keyword research and management to optimize bids (add PPC
- keywords and negative keywords).
- Optimize bidding at keywords, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
- Devise and implement effective A/B tests to optimize conversion rates.
- Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators.
- Create automated workflows in Google Analytics with Campaign Monitor integration.
- Stay on top of search engine and PPC industry trends.
- Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.
Requirements:
- Bachelor's degree in Marketing, Advertising, or related field.
- 3-5 years of experience in digital advertising, with a focus on PPC campaign management and optimization.
- Proficiency in Meta Ads, Google Ads, Google Analytics, and other digital advertising platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey complex information to clients and team members.
- Detail-oriented with a focus on delivering high-quality results within deadlines.
- Certifications in Google Ads and Google Analytics are preferred.
- Experience with automation tools and workflows is a plus.
Skills
Job Details
BlueCubes Pvt Ltd.
Founded in 2015, BlueCubes entails diversity and creativity thereby performing as a closely-knit team striving to offer tailored digital solutions to valuable clients. We believe that the 'one-size-fits-all' strategy can no longer work in this fast-paced technological era when digital footprints are one's only determinant of reputation. We ascertain high standards and absolute attention to detail with the focal point of creativity to cater to the client's needs hoping to exceed their expectations. BlueCubes focuses on maximizing brand visibility with Website and Application Development. This is crucial for getting a competitive advantage in the digital era and establishing impeccable standards for contemporary organizations. We ensure that an organization's value is never compromised allowing it to sustain itself in a highly competitive world along with rapid-paced growth. BlueCubes also provides consultancy and training services to aid businesses in surviving and progressing. Our core services in this field include Feasibility Study, Workforce Training, and Dedicated Business Support Training.
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