Meta Ad Expert

We are seeking a Meta Ad Expert to join our dynamic team. The ideal candidate will have in-depth knowledge of Meta’s suite of platforms (Facebook, Instagram, Messenger, WhatsApp) and a strong understanding of social media strategies and advertising tools. You will be responsible for managing Meta-based campaigns, optimizing ad performance, and helping the company achieve its digital marketing goals.

Key Responsibilities:

Develop, implement, and manage Meta platform strategies (Facebook, Instagram, Messenger, WhatsApp) to enhance the company’s online presence.
Create engaging content tailored to each platform and audience demographic.
Manage paid advertising campaigns using Meta Ads Manager, optimizing for maximum ROI.
Analyze and report on campaign performance, providing actionable insights and recommendations for improvement.
Collaborate with the marketing team to ensure alignment with brand goals.
Stay updated with Meta’s ever-changing algorithms, tools, and features.
Leverage data and insights from Meta Audience Insights and other analytics tools.
Ensure compliance with Meta’s advertising policies and community standards.
Experiment with new content types, ad formats, and innovative engagement strategies.

Requirements:

Proven experience in managing Meta (Facebook, Instagram) ad campaigns.
Strong knowledge of Meta Ads Manager, Business Suite, and related tools.
Proficiency in analyzing data with Meta Audience Insights, Google Analytics, and other platforms.
Experience with content creation, both organic and paid.
Excellent communication and analytical skills.
A passion for social media trends and an understanding of the evolving digital landscape.
Ability to work independently and collaboratively in a fast-paced environment.
Certifications in Meta advertising (preferred but not mandatory).

Qualifications: