In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business. The Company has a growing branch network of over 150 branches throughout the country. For Bancassurance, the Company has a relationship with over 15 major banks and offers simple to sophisticated life insurance products. For Group Benefits, EFU Life has a marketing team which focuses on providing life insurance coverage to corporate entities and bank clients. Early this year, EFU Life became the first company to receive the license from Securities & Exchange Commission of Pakistan to commence business as a Window Takaful Operator. By virtue of this license, the company launched its Window Takaful Operations under the BRAND NAME ‘Hemayah’ which offers a complete range of Shariah compliant Family Takaful solutions for both individuals and corporates. The individual family takaful products cater to the needs of savings, child financial planning, retirement, investment and saving for Hajj and Umrah and pure Takaful coverage. For Corporates, Takaful solutions are being offered under the Group Takaful cover. EFU Life was the first life insurance company in Pakistan to be awarded the ISO 9001:2008 certification, and received the “Insurer Financial Strength” rating of AA, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency. EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services. EFU Life is the pioneer in introducing the following products and features in Pakistan. Unit-linked Products Critical Illness Products Education Planning Product Inflation Protection Benefit Pension Plans Islamic Fund Products