Posted Sep 23, 2024 204 views
Key Responsibilities:
SEO Strategy Development:
- Create and implement comprehensive SEO strategies that align with the company’s business goals.
- Research and identify opportunities for organic search growth.
Keyword Research & Analysis:
- Conduct extensive keyword research to identify high-traffic, low-competition keywords relevant to the business.
- Use SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) to analyze search trends.
On-Page SEO:
- Optimize website content, including meta tags (title, description), headers, and on-page copy for target keywords.
- Ensure proper keyword placement and optimization of URLs, internal linking, and image tags.
Off-Page SEO:
- Build high-quality backlinks through outreach, guest blogging, and partnerships.
- Manage external link-building efforts to improve domain authority.
Technical SEO:
- Ensure the website’s technical structure is optimized for search engines (e.g., crawlability, mobile-friendliness, and fast loading times).
- Address issues like broken links, page speed, and XML sitemaps.
Content Optimization:
- Work closely with content teams to ensure SEO best practices are incorporated into writing, editing, and publishing.
- Perform ongoing content analysis, suggesting updates or new content creation for better ranking.
SEO Analytics & Reporting:
- Track, report, and analyze website performance and keyword rankings using tools like Google Analytics, Google Search Console, and SEO platforms.
- Provide actionable insights based on data to continually improve SEO efforts.
Stay Updated on SEO Trends:
- Keep abreast of Google algorithm changes and adjust strategies accordingly.
- Experiment with emerging SEO techniques, tools, and platforms.
Competitor Analysis:
- Analyze competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.
Collaboration:
- Work with developers, content creators, and marketing teams to implement SEO recommendations.
- Communicate technical SEO issues to non-technical stakeholders.
Required Skills:
SEO Tools Proficiency:
- Deep knowledge of SEO platforms like SEMrush, Ahrefs, Moz, Screaming Frog.
Analytical Skills:
- Ability to analyze data and make data-driven decisions.
Technical Knowledge:
- Understanding of HTML, CSS, JavaScript, and website architecture.
Content Understanding:
- Knowledge of how content drives SEO and experience in optimizing for both users and search engines.
Problem-Solving Abilities:
- Ability to troubleshoot and resolve technical SEO issues.
Ideal Background:
- Bachelor’s degree in marketing, IT, or a related field.
- 4 years + of experience in SEO, digital marketing, or a related role.
- Familiarity with web development and UX/UI principles is a plus.
Skills
Job Details
Connect Resources
What is your Competitive Advantage?
Similar Job Titles
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Muzammil Baig
Digital Marketing Manager
IT Services Group
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Aqib Irshad
Head of HR, Training & OD
FINCA
Ali Aziz
CEO
Shopistan
