SEO Manager

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Key Responsibilities:

SEO Strategy Development:

Create and implement comprehensive SEO strategies that align with the company’s business goals.
Research and identify opportunities for organic search growth.

Keyword Research & Analysis:

Conduct extensive keyword research to identify high-traffic, low-competition keywords relevant to the business.
Use SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) to analyze search trends.

On-Page SEO:

Optimize website content, including meta tags (title, description), headers, and on-page copy for target keywords.
Ensure proper keyword placement and optimization of URLs, internal linking, and image tags.

Off-Page SEO:

Build high-quality backlinks through outreach, guest blogging, and partnerships.
Manage external link-building efforts to improve domain authority.

Technical SEO:

Ensure the website’s technical structure is optimized for search engines (e.g., crawlability, mobile-friendliness, and fast loading times).
Address issues like broken links, page speed, and XML sitemaps.

Content Optimization:

Work closely with content teams to ensure SEO best practices are incorporated into writing, editing, and publishing.
Perform ongoing content analysis, suggesting updates or new content creation for better ranking.

SEO Analytics & Reporting:

Track, report, and analyze website performance and keyword rankings using tools like Google Analytics, Google Search Console, and SEO platforms.
Provide actionable insights based on data to continually improve SEO efforts.

Stay Updated on SEO Trends:

Competitor Analysis:

Analyze competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.

Collaboration:

Work with developers, content creators, and marketing teams to implement SEO recommendations.
Communicate technical SEO issues to non-technical stakeholders.

Required Skills:

SEO Tools Proficiency: