Senior SEO Specialist

Digital Mavenz

Multiple Cities, Pakistan

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Posted 3 days ago 254 views Report Job

PKR. 125,000 - 175,000/Month

We are seeking an experienced and passionate Senior SEO Specialist to join our team. The ideal candidate will have a deep understanding of all aspects of SEO, including on-page, off-page, technical, and local SEO, and a proven track record of delivering outstanding results.

Responsibilities 1. On-Page SEO:

Conduct detailed keyword research to identify target phrases and ensure content optimization.
Develop and execute strategies to improve on-page elements such as meta tags, headers, internal linking, and site content.
Collaborate with content creators to produce SEO-friendly, high-quality content aligned with search intent and brand guidelines.
Monitor and improve website performance metrics, including bounce rates, session durations, and conversions.

2. Off-Page SEO:

Develop and implement link-building strategies to improve domain authority and organic rankings.
Build relationships with industry influencers, bloggers, and relevant stakeholders for guest posting opportunities.
Monitor backlink profiles to ensure high-quality link acquisition and disavow harmful links when necessary.
Identify and leverage opportunities for PR campaigns to enhance brand visibility.

3. Technical SEO:

Perform regular site audits to identify and resolve technical issues such as crawl errors, broken links, and duplicate content.
Ensure optimal site speed, mobile usability, and adherence to core web vitals.
Work closely with web developers to implement structured data, XML sitemaps, and other advanced SEO techniques.
Maintain up-to-date knowledge of algorithms, industry trends, and best practices.

4. Local SEO:

Optimize Google Business Profiles and manage local citations for multi-location businesses.
Develop strategies to improve local search rankings, including proximity targeting and customer reviews.
Execute hyper-local content strategies tailored to specific geographic markets.
Monitor and respond to local search performance trends and make necessary adjustments.

Qualifications

5+ years of hands-on experience in SEO, with expertise across on-page, off-page, technical, and local SEO.
Bachelor's Degree in any IT/CS/Marketing
Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, and Search Console.
Strong knowledge of HTML, CSS, and JavaScript as they relate to SEO.
Familiarity with CMS platforms like WordPress, Shopify, and Magento.
Excellent analytical skills, with the ability to interpret complex data and provide actionable insights.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Up-to-date knowledge of search engine algorithms, ranking factors, and SEO best practices.

What We Offer