SEO / Content Writer

We are seeking a skilled Content Writer and SEO Expert to join our team. The ideal candidate will be responsible for creating compelling, well-researched content and optimizing it for search engines to increase our brand’s online visibility, drive organic traffic, and improve conversion rates. This dual-role position is perfect for a talented wordsmith who understands digital marketing and search engine optimization.

Key Responsibilities:

Content Creation:
- Develop high-quality, engaging, and SEO-optimized content, including blog posts, articles, web pages, product descriptions, social media posts, and email campaigns.
- Conduct thorough research on industry-related topics to produce informative and unique content tailored to the target audience.
- Collaborate with design, marketing, and development teams to ensure content aligns with overall brand strategy and goals.
- Proofread and edit content to maintain high-quality standards, grammar accuracy, and consistency.
SEO Strategy and Execution:
- Perform keyword research and identify target keywords based on SEO goals, search intent, and competitive analysis.
- Optimize existing content and web pages, including meta tags, headers, internal links, image alt text, and more, to improve search rankings.
- Develop and execute on-page and off-page SEO strategies, such as link-building campaigns, guest posting, and outreach.
- Monitor website traffic, rankings, and user engagement, and provide actionable insights using tools like Google Analytics, Search Console, and other SEO platforms.
Content and Market Analysis:
- Track content performance metrics, analyze user behavior, and adjust strategies accordingly to maximize ROI.
- Conduct competitive analysis and stay updated on the latest SEO and content marketing trends, algorithm changes, and best practices.
- Generate and implement new content ideas, blog topics, and campaign strategies based on market research.

Qualifications and Skills:

Bachelor’s degree in English, Communications, Marketing, or a related field.
Proven experience (2+ years) as a Content Writer, SEO Specialist, or similar role.
Strong writing, editing, and proofreading skills with attention to detail.
In-depth understanding of SEO best practices, search engine algorithms, and tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics).
Experience with content management systems (e.g., WordPress).
Ability to create engaging and persuasive content that aligns with brand voice and objectives.
Strong analytical and problem-solving skills.
Knowledge of HTML/CSS for basic content editing is a plus.
Familiarity with social media management and content distribution channels.

Preferred Skills:

Certifications in SEO, Content Marketing, or Digital Marketing.
Experience in PPC and social media advertising.
Knowledge of user experience (UX) writing and conversion rate optimization (CRO).

Why Join Us?