Marketing Manager

You will play a pivotal role in developing and implementing comprehensive marketing strategies to drive growth across digital and traditional platforms. This role requires expertise in managing end-to-end marketing campaigns, optimizing e-commerce sales channels, and leading cross-functional teams. The ideal candidate should have a strong understanding of the e-commerce landscape, including platforms, as well as experience driving results through data-driven decision-making.

Key Responsibilities 

Strategic Marketing Leadership

• Develop and implement integrated marketing strategies to enhance brand visibility, customer engagement, and market share.
• Define and oversee short-term and long-term marketing goals aligned with the company’s vision.
• Collaborate with executive leadership to ensure marketing strategies support overall business objectives.

  Digital Marketing and Campaign Management

• Oversee the planning and execution of digital marketing campaigns, including SEO, PPC, social media advertising, email marketing, and content marketing.
• Utilize tools like Google Ads, Facebook Ads, and analytics platforms to measure campaign success and ROI.
• Identify and capitalize on trends and opportunities in the digital landscape to stay ahead of competitors.

Digital Sales and Conversion Optimization

• Drive digital sales growth through effective management of e-commerce channels and direct-to-consumer (DTC) platforms.
• Implement conversion rate optimization (CRO) strategies to improve customer journey and boost online sales.
• Collaborate with the digital sales team to align marketing efforts with sales objectives.

Brand Management and Content Creation

• Develop and execute initiatives to strengthen brand equity across all channels.
• Oversee the production of high-quality marketing content, ensuring alignment with brand guidelines.
• Lead storytelling efforts to create a compelling and consistent brand narrative.

Team Leadership and Collaboration

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.
• Coordinate cross-functional efforts between marketing, digital sales, and e-commerce teams to achieve shared objectives.
• Provide regular feedback and development opportunities for team members.

Analytics and Insights

• Leverage analytics tools like Google Analytics, Power BI, or Tableau to track KPIs, identify trends, and inform strategic decisions.
• Prepare and present detailed reports on campaign performance, digital sales metrics, and marketing ROI to senior management.
• Use data insights to continuously improve marketing and e-commerce strategies.

Budget Management

• Manage the marketing budget efficiently, ensuring optimal allocation of resources to achieve maximum ROI.
• Monitor spending and adjust strategies based on performance and financial objectives.

Stakeholder Management

• Establish and maintain relationships with external partners, agencies, and influencers to amplify marketing efforts.
• Act as the primary liaison between the marketing team and other departments, ensuring alignment of objectives.

Qualifications and Skills Education and Experience

• Master’s degree in Marketing, Business Administration, or a related field from a reputable institution.
• 8–10 years of progressive experience in marketing, with at least 3–3 years in a leadership role.

Technical Expertise

• Extensive experience managing and optimizing performance on platforms.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, HubSpot, etc.) and e-commerce management platforms.
• Advanced knowledge of SEO, SEM, content marketing, and social media strategies.

Skills and Abilities

• Strong analytical skills with proficiency in analytics tools (Google Analytics, Tableau, Power BI).
• Exceptional leadership and team management skills.
• Excellent written and verbal communication, including the ability to present to senior stakeholders.
• Creativity and innovation in developing marketing campaigns and strategies.
• Proven ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Strong problem-solving and decision-making abilities under pressure.

What We Offer

• Competitive Salary: Paid in USD.
• Benefits Package: Includes EOBI and Provident Fund.
• Professional Growth: Opportunities to work with a globally recognized brand and develop professionally.
• Collaborative Environment: Join a team that values creativity, innovation, and excellence.