Google My Business Executive

We are seeking a dedicated and results-oriented Goo Officer to manage and optimize our Google My Business (GMB) profiles and contribute to our overall local SEO strategy. You will be responsible for enhancing our online visibility within local search results, driving customer engagement, and ultimately increasing leads and conversions. This role requires a strong understanding of GMB best practices, local SEO principles, and excellent communication skills. You will work during Pakistan Standard Time to effectively target and engage with our primary market [Specify Target Market, e.g., USA, UK].

Google My Business Optimization:

Create, claim, and optimize Google My Business (GMB) profiles for all relevant business locations.
Ensure accuracy and completeness of all GMB listings, including name, address, phone number (NAP), website, business hours, categories, attributes, and services.
Regularly update GMB profiles with fresh content, including posts, photos, videos, and offers.
Implement strategies to improve local search rankings and visibility.

Local SEO Strategy & Implementation:

Contribute to the development and execution of local SEO strategies.
Conduct local keyword research to identify relevant search terms.
Monitor and analyze local search performance using tools like Google Analytics and Google Search Console.
Identify opportunities for local link building and citation building.

Customer Engagement & Reputation Management:

Monitor and respond to customer reviews on GMB and other relevant platforms in a timely and professional manner.
Implement strategies to encourage positive reviews and address negative feedback effectively.
Foster online engagement through GMB Q&A and messaging features.

Performance Tracking & Reporting:

Track key GMB metrics, such as impressions, clicks, website visits, and phone calls.
Generate regular reports on GMB performance and provide insights for improvement.
Analyze local search trends and competitor activity.

Collaboration:

Collaborate with the marketing and sales teams to align local SEO efforts with overall business objectives.
Communicate effectively with team members regarding GMB performance and strategies.

Staying Up-to-Date:

Stay informed about the latest GMB features, updates, and local SEO best practices.

Qualifications:

Skills & Knowledge:

Personal Attributes:

Working Conditions:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1-3 years of experience in managing and optimizing Google My Business profiles and implementing local SEO strategies.
Proven track record of improving local search rankings and driving customer engagement through GMB.
Strong understanding of Google My Business platform and its features.
Solid knowledge of local SEO principles and best practices.
Proficiency in local keyword research tools and techniques.
Experience with online reputation management and review response strategies.
Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
Excellent written and verbal communication skills in English.
Strong analytical and problem-solving skills.
Ability to work independently and manage time effectively, especially within the specified time zone (7:00 PM - 4:00 AM PST).
A basic understanding of other local citation sources and online directories is a plus.
Highly motivated and results-oriented.
Detail-oriented with a focus on accuracy.
Proactive and able to take initiative.
Strong organizational and time management skills.
Ability to adapt to changes in algorithms and best practices.
Professional and customer-focused approach.
This is a full-time position.
Work will be conducted during Pakistan Standard Time (PST) hours, 7:00 PM to 4:00 AM, to align with the target market's business hours.

Skills

Business Listing Ahrefs SEMRUSH Google My Business Keyword Research Skills Google Search Command Google Analytics

Job Details

Industry:

BPO

Functional Area:

Marketing

Total Positions:

3 Posts

Job Shift:

Third Shift (Night)

Job Type:

Full Time/Permanent

Job Location:

Gulberg 3, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Matriculation/O-Level

Degree Title:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Career Level:

Experienced Professional

Experience:

1 Year - 3 Years

Apply Before:

May 11, 2025

Posting Date:

Apr 10, 2025

Golden Keystone

BPO · 51-100 employees - Lahore

Golden keystone is a group of companies, which is committed to provide custom packaging and IT services that includes web development, app development and digital marketing domains. Since its inception Golden Keystone has been meeting demands of its clients across USA, UK, Canada and Australia and provide them with the best possible solutions that help them with maximizing their ROI.