Brand Manager

Group Multiple

Posted Yesterday 73 views Report Job

We are looking for a dynamic and consumer-focused Brand Manager to lead the strategic development and execution of marketing initiatives for one or more FMCG brands.

The ideal candidate will be responsible for driving brand growth, increase market share, and consumer loyalty by understanding market trends and creating impactful campaigns.

He/She will be responsible to;

Develop and implement annual brand plans aligned with business objectives.
Drive brand performance through ATL/BTL campaigns, new product development, and trade marketing.
Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
Work closely with cross-functional teams – including Sales, Supply chain, and finance – to ensure cohesive execution of brand strategy.
Lead the development and execution of advertising, digital and packaging initiatives.
Manage brand P&L and deliver on revenue and margin targets.
Coordinate with media, creative, and activation agencies to execute campaigns efficiently.
Monitor KPIs such as market share, brand health scores, campaign ROI, and customer feedback.
Identify and launch product innovations based on consumer needs and market gaps.
Plan and oversee promotions, sampling, merchandising, and other in-store activities.

Skills

Marketing Campaigns BTL ATL Brand Management Marketing Strategies Brand Awareness Brand Advertising

Job Details

Industry:

Fast Moving Consumer Goods (FMCG)

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Gulberg 3, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

Marketing

Career Level:

Experienced Professional

Experience:

3 Years - 5 Years (Preferebly in FMCG sector)

Apply Before:

May 29, 2025

Posting Date:

Apr 28, 2025

Group Multiple

Fast Moving Consumer Goods (FMCG) · 201-300 employees - Lahore

Group Multiple is one of the leading Food, Luxury Goods, Household and Lifestyle product companies in Pakistan. We represent renowned global brands in different categories. Our expertise in import ensures the availability of products at competitive rates. Our customers are retailers including departmental stores, hypermarkets, off-price retailers, specialty retailers, wholesalers, HoReCa, distributors and e-commerce channels in Pakistan. We, at Group Multiple, are committed to provide superior products to our customers. It is our goal to enhance the quality of life of the people of Pakistan and to create the opportunity to our employees to achieve their professional success. To achieve our strategic goals, we invest in a strong, flexible foundation of training and support, enabling our employees to serve customers in ways that align with their unique strengths and work styles. We champion a culture of professionalism and integrity, where collaboration, respect, and customer focus drive everything we do.