Digital Marketing Specialist - B2B

HR WAYS (PRIVATE) LIMITED

Karachi , Pakistan

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Posted Apr 08, 2025 64 views Report Job

Key Responsibilities:

B2B Digital Strategy Development & Calendar Management:
- Develop and execute digital marketing strategies focused on retail businesses, wholesalers, and other B2B partners in the convenience and wholesale sectors.
- Create and maintain a detailed marketing calendar, ensuring all campaigns, promotions, tradeshows, and marketing activities are well-organized and on schedule.
Search Engine Optimization (SEO):
- Optimize the company's website, product listings, and blog content to improve search engine rankings for B2B-related keywords (e.g., "wholesale distributor," "bulk product supply for retailers," "DSD," and "convenience stores").
Content Marketing:
- Create and manage content that directly engages business customers, such as case studies, blog posts, product guides, and industry-specific content.
- Ensure Texas Wholesale is positioned as a thought leader in the wholesale distribution sector, while also overseeing logistics and coordination of promotional activities.
Lead Generation:
- Implement lead generation tactics designed to attract high-quality business leads through digital channels.
- Utilize gated content, landing pages, and relevant content strategies to generate leads.
Email Marketing:
- Develop and manage email marketing campaigns aimed at nurturing leads, promoting new products, and sharing valuable business-focused content.
- Experience with Klaviyo is preferred for executing these campaigns efficiently.
Social Media Management:
- Oversee Texas Wholesale's presence on LinkedIn, engaging business prospects through posts on product updates, industry trends, success stories, and relevant thought leadership content.
Analytics & Reporting:
- Track and analyze the effectiveness of B2B digital marketing efforts using tools like Google Analytics and LinkedIn Insights.
- Provide regular reports to monitor campaign performance, ROI, and areas for improvement.
Collaboration with Sales Teams:
- Work closely with the sales team to ensure alignment between marketing and sales efforts.
- Provide qualified leads to the sales team and assist with converting those leads into customers.
Vendor and Event Coordination:
- Coordinate with vendors to ensure timely and accurate delivery of event-related marketing materials.
- Maintain strong communication with vendors to ensure they are informed about campaigns, promotions, and updates.
Collaboration with Graphic Designers:
- Serve as a proactive liaison between sales, marketing, operations, and the graphic design team.
- Effectively communicate business strategies, manage the creation of promotional materials such as brochures, booklets, flyers, and catalogs, and ensure timely execution of creative assets.

Skills & Qualifications:

A proactive, fast learner with the ability to pick up new skills and tools quickly and efficiently.
Ability to manage multiple projects simultaneously in a fast-paced environment, while meeting deadlines and maintaining quality.
Proven experience in B2B digital marketing and strategy development, with a focus on retail, wholesale, or related industries.
Strong expertise in SEO, content marketing, email marketing (particularly Klaviyo), and lead generation.
Experience with Webflow & WordPress is a plus.
Strong collaboration skills and experience working with cross-functional teams, including sales, marketing, and creative departments.
Experience with analytics tools such as Google Analytics and LinkedIn Insights to monitor and optimize campaign performance.
Excellent written and verbal communication skills, with the ability to effectively communicate strategies to internal teams and external partners.

Other Details: