Marketing Specialist

We are seeking a dynamic and creative Marketing Specialist to lead our marketing efforts. This role is crucial in shaping the school's public image, handling social media, and crafting innovative marketing strategies that align with our ethos and values. The ideal candidate will be responsible for driving student admissions through effective, subtle messaging while maintaining strong brand consistency across all channels.

Key Responsibilities:

Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans that enhance the school's brand, promote events, and ensure growth in student enrollment.
Social Media Management: Oversee the day-to-day management of social media platforms, including content creation, scheduling, engagement, and analytics reporting.
Content Development: Collaborate with internal teams to produce high-quality, engaging content for digital channels, such as blog posts, videos, newsletters, and event promotions.
Brand Positioning: Ensure all marketing initiatives align with the schools values, vision, and mission, maintaining a consistent tone and messaging across all platforms.
Admissions Campaigns: Design and execute subtle but effective campaigns to promote open admissions, focusing on increasing awareness and attracting prospective students.
Analytics & Reporting: Monitor, track, and report on campaign performance metrics, making data-driven recommendations to optimize results.
Event Promotion: Coordinate marketing efforts for school events, performances, sports activities, and other initiatives, ensuring maximum exposure.
Budget Management: Manage marketing budgets, ensuring cost-effectiveness and return on investment.
Stakeholder Collaboration: Work closely with internal stakeholders, such as the admissions team, to ensure alignment on key goals and initiatives.
Market Research: Stay updated with trends in education marketing, social media algorithms, and competitors to continuously refine strategies.

Key Qualifications:

Bachelors degree in Marketing, Communications, or a related field.
3-5 years of experience in marketing strategy, social media management, or a similar role.
Demonstrable experience in developing and executing successful marketing campaigns.
Expertise in managing social media platforms, content creation, and analytics tools (e.g., Google Analytics, Facebook Insights, etc.).
Strong understanding of SEO, PPC, and digital marketing strategies.
Excellent communication, writing, and editing skills.
Ability to work independently and as part of a team in a fast-paced environment.
Creative, detail-oriented, and results-driven.

Preferred Skills:

Experience in the education sector or school marketing.
Familiarity with design tools like Adobe Creative Suite or Canva.
Knowledge of CRM systems and email marketing tools (e.g., Mailchimp, HubSpot).
A strong portfolio of past marketing campaigns

What We Offer:

Competitive salary package.
A collaborative and dynamic work environment in a renowned educational institution.
Opportunities for professional growth and development within the education sector