Performance Creative Strategist

We are looking for a dynamic and innovative Performance Creative Strategist with a strong flair for creative writing, storytelling, and crafting compelling ad hooks and scripts. This role is crucial in driving high-performing advertising campaigns by blending captivating narratives with data-driven strategies to maximize engagement and ROI for eCommerce and digital brands.

Responsibilities:

Develop captivating ad scripts, attention-grabbing hooks, and engaging copy that resonates with target audiences.
Collaborate with creative teams to produce visually and emotionally impactful ad content tailored to Facebook, Instagram, and other social platforms.
Use data insights to refine and optimize creative concepts, ensuring peak campaign performance and scalability.
Continuously research audience behavior, industry trends, and competitor strategies to develop innovative advertising approaches.
Test and iterate ad creative based on performance metrics, ensuring consistent improvement and alignment with campaign goals.

Requirements:

5+ years of experience in writing ads, with at least 30% of ads achieving winner status.
2+ years of experience leading ad performance teams to deliver exceptional results.
Strong expertise in creative writing, storytelling, and developing scripts that drive action and engagement.
Must have case studies of past brand campaigns showcasing successful scaling efforts.
Proven experience in performance marketing, advertising, or content creation, preferably for eCommerce or digital brands.
A deep understanding of audience psychology and the ability to craft hooks and narratives that capture attention.
Familiarity with ad platforms like Facebook Ads Manager and an understanding of key performance metrics.
Excellent collaboration and communication skills, with the ability to work seamlessly with designers, copywriters, and media buyers.
A creative mindset with a results-driven approach to advertising.

Other Details