Social Media Marketing Specialist

You will be at the forefront of crafting engaging content, developing social media strategies, and building strong online communities. If you are passionate about social media trends, creativity, and community engagement, this is the perfect opportunity for you!

Key Responsibilities:

Strategy Development: Create and implement effective social media marketing strategies that align with client goals and objectives.
Content Creation: Develop engaging and visually appealing content, including graphics, videos, and written posts, tailored for various social media platforms.
Community Management: Monitor and manage social media accounts, engaging with followers, responding to comments, and fostering positive interactions.
Performance Marketing: Design and execute performance-driven social media advertising campaigns focused on achieving specific marketing objectives such as lead generation, brand awareness, and sales conversions.
Reporting and Analysis: Prepare and present detailed performance reports on social media campaigns, analyzing key metrics and insights to evaluate effectiveness and inform future strategies.
Trend Monitoring: Stay updated on the latest social media trends, platform updates, and best practices to ensure innovative and effective strategies.
Collaborative Efforts: Work closely with the marketing team to ensure consistency in messaging and branding across all digital channels.
Advertising Campaigns: Manage paid social media advertising campaigns, including audience targeting, budget allocation, and performance optimization, with a focus on eCommerce and services ads to drive sales and conversions. Experience with TikTok and YouTube ads is highly preferred.
Influencer Partnerships: Identify and collaborate with relevant influencers and brand advocates to amplify reach and engagement.

Basic Requirements:

Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum of 2 years of experience in social media marketing or digital marketing, specifically working on USA-based campaigns, with particular experience in eCommerce advertising.
Technical Proficiency: Proficient in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and social media management tools (Hootsuite, Buffer, etc.).
Content Creation Skills: Experience with graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.
Analytical Skills: Strong analytical skills with experience in using analytics tools (e.g., Google Analytics, social media insights) to measure campaign performance.
Communication Skills: Excellent verbal and written communication skills for effective content creation and client interaction.
Creativity: A creative mindset with the ability to develop engaging content that resonates with target audiences.

What You’ll Gain:

Professional Growth: Opportunities for continuous learning and professional development in the rapidly evolving field of social media marketing.
Creative Environment: Work in a collaborative and creative environment where your ideas and contributions are valued.
Impactful Work: Play a vital role in shaping the online presence and success of diverse clients.
Networking Opportunities: Build relationships with clients, influencers, and industry professionals to expand your professional network.

Working Hours