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Posted Jun 12, 2023 396 views
A Marketing Manager is required for a reputed cosmetic company as per the following criteria.
- Lead the development of marketing plans with relevant stakeholders to create an effective and efficient marketing strategy focused on growth and profitability.
- Oversee market research projects on consumer/customer insights as the basis for long term brand growth and revenue opportunities.
- Spearheaded strategic execution of marketing campaigns, including design of test/control, implementation of tests, tracking, results reporting, analysis, and recommendations.
- Identify short-term and long-term scheduling, budget and resource needs including the development and management of annual marketing budget.
- Liaison with the Sales function, identify needs/opportunities, develop pricing and distribution strategies for Company brands.
- Coach and develop the team by reviewing pipeline, resolving challenges, and presenting possible solutions.
- Develop key marketing performance metrics and tracking tools to provide market insights and forecasts on competitive analysis and consumer trends and translate analysis in actionable items for the marketing team.
- Participate at conventions, conferences, and tradeshows, preparing engaging displays and providing post-event reports and analysis.
- Ability to revamp brand identity and packaging.
- Flexibility to travel locally and internationally from time to time.
- Ability to work with local and international suppliers for product innovations, existing product improvements, and other aesthetical/technical developments.
- Ability to work with packaging suppliers regarding packaging improvements.
- Track competitive brands and recommend subsequent implementation of counter strategies.
- Regular market visits and to report the latest trends and prices and demand of cosmetic products.
- Design BTL campaigns from strategy to execution and to work closely with BTL teams.
- Planning and Monitoring.
- Building Business/Customer Relationships.
- Proven ability to manage Plans and Budgets.
- Advanced Communication & Interpersonal skills.
- Excellent leadership & decision-making skills.
- Working knowledge of Data Analysis and other Metrics.
- Proficient in MS Office, HTML, and other design Software.
- Should be able to drive within Karachi.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Jul 13, 2023
Posting Date:
Jun 12, 2023
Work Environment
Supervisor’s gender:
Either
Percentage of female coworkers:
50-59%
Maskatiya Industries Pvt. Ltd
Manufacturing · 301-600 employees - Karachi
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